Modern business owners are well aware of the impact a website and a presence on social media have on their ability to expand their audience. Owners of landscaping businesses usually put a lot of work into developing websites that are both easy to use and appealing. If you have a great-looking website in place but are still having a hard time generating leads, it might be time to consider adding a blog to your domain.
Over 77% of Internet users read blogs on a regular basis. These people use blogs as a way to gain a better understanding of certain topics. Are you on the fence about whether or not to add a blog to your landscaping company’s website? If so, check out the blogging benefits covered below.
Make Your Brand More Authoritative
When a homeowner is thinking about adding sod, a sprinkler system or new shrubs to the outside of their residence, they will search the Internet for advice before making a decision. If people in your area perform a search looking for topics related to the landscaping services you offer, you need to make sure your website shows up. Writing industry-specific blogs allows you to showcase your knowledge of the landscaping industry.
If potential customers read your blogs, they will start to view you as an authority in this industry. Having this authoritative slant to your brand can help you gain the trust of consumers. If potential customers trust what you have to say, they will also trust you to help optimize their home’s landscaping elements. This means you can land tons of new customers by positioning yourself as a landscaping industry authority.
Generating Quality Sales Leads
If you are relatively new to the world of blogging, you are probably unaware of how powerful the written word can be. Covering blog topics related to the services you provide is a great way to spark the reader’s interest. Closing the deal with a potential customer will be much easier if you put a call-to-action in your blogs.
A call-to-action is usually included at the end of a blog and helps to move the reader to the next portion of your sales funnel. In most cases, you will ask the reader to contact your company or leave their contact information in this part of your blog. If you are successful in getting this information, you can reach out to the interested consumer in question and make them a customer.
Use Blogs as Material for Your Social Media Posts
Posting on a regular basis is the best way to keep social media followers interested in what your landscaping company is doing. If you are having a hard time coming up with ideas for these posts, you need to start promoting your blogs. Writing a short description of these blogs and posting a link to them is a great way to spark the interest of your followers and drive traffic to your website.
Do you need help writing your blogs? If so, Ready Business Systems can lend you a hand.