If you are looking to grow your landscaping business, social media marketing is one of the best bangs for your buck, ie, lowest cost per client for landscaping advertising. The magic with digital marketing in general is that there is very low cost- there is no physical asset to get your message out, such as with conventional marketing like direct mail.
Google Adwords is generally the place to start to locate your target audience. After running ads here for a period of time to locate where the demand is for your particular service, social media ads, such as Facebook and Instagram, can re-market to this demographic and/or target this specific demographic. Or, if you already have an established business and know where demand lies, this is a great strategy to use for your landscaping advertising.
Below you can see some example ads we ran this past spring for my landscaping company, 855RILAWNS.
Ads on Facebook, now called Meta, can be targeted to a granular level. For example, see below for where we are targeting our ads for 855RILAWNS.
Since customers typically have to see your ad seven times before they respond, social media is a great way to expose them to your name and develop brand awareness.
Not only can you choose a target audience, but you can also re-market on Instagram and Meta to people who have already visited your website from a postcard, Google Adwords, word of mouth, etc.
Digital ads need to be managed for landscape advertising. Can you set them up and just run them and never look a them? Sure.
But your ads will run very inefficiently. When people see the same ads over and over again, they are more likely to just ignore them. Think about when you are driving down the same road you always do, and you see something new- it stands out at first, right? Then after a while it just becomes part of the normal scenery and you tend not to notice it at all.
Same goes with landscape advertising! You need to keep content fresh for people to pay notice it.
On top of the fresh content, ads need to be optimized. With the plethora of data available with digital advertising, you can see what is working and what is not. You want to optimize your images and ad copy to get the lowest cost per conversion (CPC).
For example, you may get a lot of traffic for certain ad content, but the type of people clicking that ad don’t actually request an estimate so you may be attracting the wrong crowd. This amounts to just wasted ad spend.
Ready Business Systems will login to your ad account every week, monitoring the data, optimizing campaigns, and keeping content fresh, while you can focus on running your business.
On the image above is a screenshot from our meta ads account for our spring cleanups campaign. Here you can see We pent a total of $2215. From this, not only did 101 people request an estimate for our services at $21.93/lead, but 37,516 saw our ads! This is a huge amount of brand awareness generated as an added benefit.
Below are some of the benefits that marketing on Facebook can offer your business.
Now that you know that there are many good reasons to market on Facebook, why should you choose us?
Interested in knowing more? Contact us today and we’ll set up a no-obligation consultation with you. We are happy to answer your questions and let you know exactly what we can do for you!