Landscape Email Marketing 1

Email Marketing

One of the easiest, most-effective ways to market your business is with email marketing. One good marketing email can mean the difference between meeting or beating your numbers for the month or running in the red.

At Ready Business Systems, we believe regular and consistent marketing is key to growing your business. With our email marketing services, you can deliver your company message AND let your clients know exactly what services you have to offer!

How Do I Start Email Marketing For My Business?

It’s quite simple, really. Though, there are a few things you’ll need to start marketing your business by email.

A client and leads data base/list, with good email addresses.
A CRM to automate your email marketing (some CRM’s have automations, while we like to use Mailchimp).
A message and a promotional offer (optional) and you are ready to fire out your first marketing email!

Now, let’s look at some of our effective marketing emails and the results.

What Does A Good Marketing Email Look Like?

An effective marketing email should contain some important items. It should be as concise as possible and should hold your reader’s attention long enough, that they can request your offer. Aside from your company message, a good marketing email should have:

Your company logo and pictures
An interesting subject, title or headline
The service or services you are offering
A promotion and call to action (CTA) that directs clients to a contact web link
Value, by adding helpful or important information
Your contact information and other company web links

Let’s take a look at a recent marketing email from 855-RILAWNS, below.

In the email example above, you will notice the company logo, headline and call to action button, which directs clients to a web contact link so they can request services.

In these snippets above, you can see the value by adding some facts about winter pruning. On the image on the right, you will notice a list of services and buttons that redirect to Facebook, an estimate request page and an About Us page.

A good marketing email has to be easy to skim, yet value adding, and to the point. More importantly, it has to sell!

Marketing Email Examples

Here are some other email marketing examples, we’ve created for some of our clients.

Email Performance Reports & Mailchimp

We use Mailchimp for our email marketing. Mailchimp is a reliable, automated marketing platform used for sending emails, SMS and social media marketing. Mailchimp provides you with valuable, up-to-date information about your email sends, such as open rates, links clicked and unsubscribes.

This information is helpful in keeping track of the effectiveness of your email marketing campaign. Knowing what is working and what is not, can mean getting leads vs not getting leads.

We keep you informed of campaign performance, at all times. In the image to the left, you can see how this email performed and the number of times it was opened.

Click here for information about Mailchimp!

Why Choose Us For Your Email Marketing?

Now that you know that there are many good reasons to do email marketing, why should you choose us?

We work with your needs, brand and expectations.
We customize your emails and all content is approved by you.
We have years of experience advertising, specifically for landscaping companies.

Interested in knowing more? Contact us today and we’ll set up a no-obligation consultation with you. We are happy to answer your questions and let you know exactly what we can do for you!

What our customers have to say...

We have been working with Steve and Ready Business Systems since January and could not be more pleased with the results. Anyone wanting to take their business to the next level needs to work with Ready Business Systems!

Scott Murphy

8/12/2023

We are absolutely thrilled with the exceptional service provided by RBS and working with Steve. The marketing automations build outs they have implemented for our business have exceeded all expectations.

Thanks to RBS and Steve's expertise, our marketing efforts have been transformed. The time and effort saved through these automations are truly remarkable. We no longer have to spend countless hours manually managing our marketing campaigns. The automations have streamlined our processes, allowing us to focus on other important aspects of our business.

Not only have these automations saved us time, but they have also significantly improved our overall marketing effectiveness. Our campaigns are now more targeted, personalized, and efficient. The results speak for themselves, as we have seen a noticeable increase in customer engagement and conversions.

Thank you, RBS and Steve, for your exceptional work and for going above and beyond to meet our needs. We are grateful for the positive impact you have made on our business.

Dream Greener

8/04/2023

Partnering with Steve and the RBS team has been instrumental to the growth of our business. The business automation and marketing campaigns they've developed and implemented have all been a major success since day 1. We have received nothing but positive feedback from our customers as well which was a concern of ours. We will continue using them to scale our business all while alleviating the minutia of monotonous tasks utilizing their knowledge of the SA software and automated systems. Thank you Steve!

Thomas Buchanan

8/03/2023

RBS has done some amazing work automating our Service Autopilot software! The amount of time saved with these automations is continuous. The days of being up till 10pm uploading new client details, sending out past due notices, following up on every estimate, etc are all gone. Thank you RBS for giving me so much time back and less stress.

Matt Wooten

8/02/2023

As a long-standing partner with Service Autopilot, Ready Business Systems has been helping our members take their lead gathering and communication strategies to the next level. They set up automations that can lead to big growth for companies looking to go fast.

Lisa Marino

2/24/2023