Happy Monday! I hope you had a good weeekend. It’s hard to believe it’s the last week of July. Where did the summer go? I’m wrapping up my blogs about marketing on Facebook, and today’s blog is about the four different types of Facebook marketing content you should use to engage your readers.
Facebook Marketing Content 1 – Photos
Last Friday I wrapped up the week by giving you some tips on choosing your ad photos. So I figured I’d bring it full circle by making that first on the list. Make sure the photos that you use are high quality and that they follow the tips that are in my last blog. This will help you with engaging your followers.
Marketing Content for Facebook 2 – Videos
Now, this can be a double edged sword. If you create a video that is too long or too loud it can turn people away. But if you post a video that gives people some helpful information or tips that are related to your business, it can really help your business grow. So, use videos but choose your videos carefully.
Facebook Marketing Content 3 – Text
This doesn’t always have to be an advertisement. Sometimes something like a business tip if you’re marketing B2B or a tip related to your service or product if you’re marketing B2C can do a lot for sales. This shows that you are concerned about your customers’ needs and concerns and not just about your bottom line.
Marketing Content for Facebook 4 – Contests & Sales
Finally, everyone loves contests and sales. So, some of your content should be special deals and even contests. A couple of weeks ago, a friend of mine advertised a special sale on ColorStreet on Facebook and I was able to do a little early Christmas shopping. I even was picked for the door prize. But in just one day she got over $200 worth of sales even though she was selling the items for 40% off. You may feel like you’re losing money with a sale, but you’d be amazed at what it can do.
So, those are the four main types of Facebook marketing content that you should use. They are going to help with engaging your audience and helping your business to grow. Have a great day tomorrow and I’ll see you on Wednesday!