If you’ve just started a lawn care business, your top concern is attracting clients as fast as possible so your business can get off the ground and start generating revenues quickly. But distinguishing yourself from other lawn care companies in your area and establishing a foothold among your target customers can be challenging. However, with some hard work, dedication, and the right strategy, you will overcome the initial barriers.
Here are some tried-and-tested marketing strategies that can help you attract lawn care customers within a really short time period.
Networking and reaching out to people is an important part of client getting strategy. Begin with your friends and family members, and let them know that you’ve started a lawn care business. Consider making a Facebook post or Tweeting to announce your new endeavor.
You can also knock on doors and hand out flyers or business cards in your local neighborhoods. It may seem time-consuming, but it’s highly effective since your potential clients will get a chance to interact with you face-to-face.
Finally, make sure to network with your local Chamber of Commerce and other business associations. It is a time-tested way to obtain solid leads that will get you started in your new business.
Establish Social Media Presence
If you’re not promoting your business online, you’re leaving money on the table. Create a business page on Facebook, Instagram, and Twitter since these three are considered the best platforms for local businesses.
We recommend creating a website as well since it gives the impression that you are a true professional. However, if creating a website is not yet feasible for you, strong social media presence on the platforms mentioned earlier, especially Facebook, can do wonders for your image.
Start posting regular, quality content tailored for your target audience, i.e., the homeowners in your area. This can be helpful information about frequently asked lawn care questions as well as gardening tips.
Become Easy To Find Online
No matter how experienced and skilled you are in lawn care, or how expensive your equipment is, it won’t do much if potential customers don’t even know about you. There are several free and low-cost ways to get your name out there. Start with creating a listing on Angie’s List, which is a home services website. It is a user-friendly online directory based on customer reviews that allows people to connect with their local contractors including lawn care companies.
Also create an online listing on Google and Bing. It’s completely free and is an excellent way to advertise your business. Provide your basic business details, quality pictures that showcase your business, and contact details.
Put these ideas into practice as soon as possible, and be patient. Put yourself out there, in front of as many people as you can. With a little bit of ingenuity and persistence, you will be well on your way to building a loyal customer base.