Through my small businesses I have tried many different approaches to advertising. I have tried the following methods:
Keep in mind that using more than one method of advertising has building benefits. I have read that a customer has to see 7 of your advertisements before they act on it.
For example, people may not always call after seeing my truck drive past them or parked in front of a client’s house with my phone number on it. However, after seeing my truck in front of someone’s house, my business card at the bike shop, and people wearing my shirts around town, they will probably be more inclined to call me over “that other guy.”