The landscaping industry is extremely competitive. The United States is home to over 516,000 landscaping businesses. Staying competitive in your local market will require both hard work and the use of the latest technology. Business owners who ignore the need for an online presence typically lose out on tons of sales leads.
Once you have a high-quality website in place, you need to work on expanding your online reach. The next logical step in your online marketing plan is taking social media by storm. If you want to attract attention from users of popular social media platforms, you need to follow the tips below.
Share Engaging Content Regularly
An overwhelming number of social media users logon to these websites for entertainment. Social media users have a plethora of links, videos and interactive content to peruse when logging into websites like Facebook, Twitter or Instagram. If your content isn’t entertaining or engaging, it will get lost in the shuffle. Rather than wasting time and energy on posts that never produce leads, you need to evaluate your social media posting approach.
Providing your followers with a variety of content will keep them interested in what your landscaping company is doing. If you are like most landscaping business owners, you don’t have a lot of time to create and post content to social media. Working with marketing professionals is a great way to take this job off of your plate.
Create a Direct Path From Social Media To Your Website
If you want to maximize the number of online sales leads you receive, then you have to drive traffic from your social media profiles to your website is vital. Doing this will require the development of new blog content and landing pages. Posting links to your new blogs on your social media profile is a fantastic way to get your followers to your website. After a person lands on your website, you need to find ways to keep them there as long as possible.
Putting videos, calls to action and easy-to-find contact forms on your website can help you keep people on your domain longer. Auditing and optimizing the content on your website is also a great way to attract the attention of powerful search engines like Google.
Respond To Comments On Your Social Media Posts
Showing followers on social media that your landscaping business is focused on providing the best customer service is essential. When someone comments on one of your social media posts, take time to respond. Even if this comment is negative, you need to figure out a way to fix the problem a person is having. Going the extra mile and documenting these encounters on social media can help you gain the trust of potential customers. If a potential customer trusts your business, they are more likely to invest in the landscaping services you offer.
As you can see, there are many things you can do to attract attention on popular social media platforms. Using the tips in this article can help you grow your audience over time.