When you own a business, one of the most important things that you can do is to have a business website. After all, you want to create a presence online for you and your business, so people know how to find you. Below are some handy tips to help your business website be good for you and your customers.
Make Your Business Website User Friendly
This encompasses a lot of things. Let’s look at some of them below:
- It should be easy to navigate.
- It should reflect your business and target customers.
- Avoid loud music immediately upon opening your website and flashing lights or colors. You don’t want to cause anyone discomfort.
- Fill it with useful, well-written content. Make sure that your services are well described and that your products have descriptions.
All in all, think of what you want to see when you go to a business website and emulate that.
Give Customers Ways to Contact You
This could probably be filed under it being user friendly, but I believe it should have its own section. Nothing is worse than going to a business website and not knowing how to contact the business with a question. Ideally, your Contact Us page should have a form on it that people can fill out, along with your email address and phone number.
It’s also a good idea to have a chat feature to allow customers to talk to someone live. If that’s not possible, another good option is Calendly. This allows customers to make an appointment with you.
Don’t Be Anonymous
Customers are more likely to deal with businesses when they see who owns the business. So make sure you put a picture of yourself on there. Also, if you have people who work for you and who may be doing some of the work, such as landscapers, it’s a good idea to let visitors see the whole team.
Add a Blog to Your Business Website
Blogs serve a couple of purposes. First, they can help get customers information about your business and let them know when you are having sales. But more importantly, they allow you to show your customers that you know what you’re talking about and give them tips that they can use in their everyday life related to your business.
The right business website can truly make or break a business. These days most businesses are online and taking time to build a website the right way is essential. As I mentioned before, the best way to know how to build your website is to think of the things that you look for in a business website and add them.
