With remarketing, you can have ads for your products or services displayed to people who have been on your website in the past while the browse other sites online. When you use remarketing, you are using programmatic buying to show ads on an array of participating websites.
In the Google ad network, any person (prospect) who has visited a website may see the ads of the brand on a third-party site. When used properly, remarketing can be a powerful tool to have.
If you are interested in using remarketing but aren’t sure if it is right for your company, learn about the benefits it offers here.
With remarketing (used the right way) you can drive visitors who had begun the buying process to return to the site and (hopefully) complete the sale. For example, your e-commerce website can take all the visitors who have moved on to step two in the checkout process and display the remarketing ads to help bring them back.
Another option is to target the leads that have filled out a form or downloaded content that was offered. In these cases, remarketing can be a valuable tool to improve both offline and online sales.
Improve the Recollection of Your Brand
Remarketing is a smart tool to remind potential customers about your brand. This advertisement works to create an on-going reminder of your brand and what you have to offer. Even more importantly, your remarketing ads can be used to recall a message that was viewed on your website and the display reminder ads are seen across the internet.
Reduce the Possibility of Loss
A silent yet important feature offered by remarketing is that it helps brands to re-engage visitors who have left the website Brand engagement and brand recall are both sub-facets of this important point. With remarketing you have a chance to bring a potential customer back into the fold. When you pair this with standard ads, social referrals, and SEO, remarketing is another line of attraction to your brand.
If you can reduce loss, you can improve sales and profits. After all, you are bringing people back to your website who have visited in the past, which means there’s a higher likelihood they are going to convert.
Improve Ad Relevancy
The main reason that remarketing is so effective for many brands is because it provides the chance to deliver ads that are based on a person’s prior actions. One example of this is if someone lands on a specific product page. After they have landed there, the remarketing ad for the specific product they viewed is displayed across the internet to that person.
You can also use behavior segmentation. This means you create a specific ad message rather than a generic one. You can also appeal to your visitor’s interests by doing this.
Is Remarketing Right for You?
While remarketing may seem complicated, the benefits it offers are significant. If you have tried to use these tactics in the past, now is the time to do so.