Transcript of Automations Demo

Share This Post

 
 
 
  • Justin Woodford
01:33 – 01:40
I just wanted to thank you all for joining and give a little bit of background before I jump into everything.
  • Justin Woodford
01:40 – 01:44
So today, I was going to go through.
  • Justin Woodford
01:44 – 01:48
Some of my actual, I have a landscaping company.
  • Justin Woodford
01:48 – 02:00
I have, I use all of our automations for my landscaping company and I thought the best way to let everyone understand Exactly the value of these things.
  • Justin Woodford
02:00 – 02:02
Is to show you that I’m running in my account.
  • Justin Woodford
02:02 – 02:09
And the first thing I wanted to do, though, is give just a little bit of background of what we have going on here.
  • Justin Woodford
02:09 – 02:20
Ready Business Systems were, Certified Advisor with service autopilot, and we started doing this beginning of 2019.
  • Justin Woodford
02:20 – 02:37
And ever since then, we’ve been working hard to get people set up and, service autopilot, building custom automations, helping people get the, the the best use out of service autopilot account because it’s not necessarily the easiest to learn software.
  • Justin Woodford
02:38 – 02:40
So, to jump in.
  • Justin Woodford
02:40 – 02:42
I’ll show you some of these automations.
  • Justin Woodford
02:42 – 02:44
We’re going I’m going to start with the website And I’ll show you.
  • Justin Woodford
02:44 – 02:49
I’m going to walk you through these automations and I’m going to show you and I’m actually running in our account.
  • Justin Woodford
02:49 – 02:54
And obviously, you can use this to build your own to, come up with your own ideas.
  • Justin Woodford
02:54 – 03:03
If you’re interested in using our automation, we have them in the marketplace that you can download, and we can help you install them, so you can worry about running your business.
  • Justin Woodford
03:04 – 03:08
So the first one we have here, they’re not all on the marketplace.
  • Justin Woodford
03:08 – 03:10
I have running in my landscaping company.
  • Justin Woodford
03:10 – 03:11
Salt, I mentioned that when we go through.
  • Justin Woodford
03:11 – 03:18
The other thing is because I’m running through my client’s accounts and I have to pause here and there to kind of blur out some information.
  • Justin Woodford
03:18 – 03:22
So I can try to keep information confidential as possible.
  • Justin Woodford
03:22 – 03:26
Obviously, I can’t be revealing my client cell phone numbers and things like that.
  • Justin Woodford
03:26 – 03:31
I’m going to try to blur out as much as I can scroll down here.
  • Justin Woodford
03:31 – 03:35
So the first one we have here is our …, which is the …
  • Justin Woodford
03:35 – 03:36
Follow up with prospecting.
  • Justin Woodford
03:36 – 03:39
So this will follow up with your clients.
  • Justin Woodford
03:40 – 03:46
Voicemail bombs if you’re not sure about that or brush over that, or Send Jim, will also send e-mails and text messages.
  • Justin Woodford
03:46 – 03:55
So once you send your quote you know, people, it’ll keep following up with your client or lead until they give you a yes or no, or very persistently follows, I’m very valuable.
  • Justin Woodford
03:55 – 03:58
There’s last similar stuff like this on the marketplace.
  • Justin Woodford
03:58 – 04:03
The difference with ours is, has this prospecting.
  • Justin Woodford
04:03 – 04:10
So if people say, If they’re not ready to book now, it will follow up with them in 10 days or 30 days or next spring.
  • Justin Woodford
04:10 – 04:12
So it’s just a nice little feature.
  • Justin Woodford
04:13 – 04:33
Down here, this customer service automation, this will get you good reviews and again, will, we can install using your account and they just start running, and you don’t have to worry about them and monitor them, make sure they’re all running as they should, but it’s going to e-mail a survey weekly and at the end of each season, asking clients if they’re happy.
  • Justin Woodford
04:33 – 04:44
If they are happy, it’s going to send them links to read a review on your Google page or Yelp page, your Facebook page, and it’s gonna offer them a gift card if they do that.
  • Justin Woodford
04:45 – 04:49
If they give a bad review, it’s going to immediately text them apologizing.
  • Justin Woodford
04:49 – 04:55
Create a task for your manager to follow up with them and if you want it can connect with …
  • Justin Woodford
04:55 – 04:57
Or mailed a card and a.
  • Justin Woodford
05:00 – 05:07
The card and a gift like gummy bears to apologize for for the work, so very powerful stuff.
  • Justin Woodford
05:09 – 05:12
Down here, Office Automation, this one is the big one as well.
  • Justin Woodford
05:13 – 05:24
So this one, and you will see these all at work because I jump into the account, but as it is, leads come into the system, it’s going to follow up with them.
  • Justin Woodford
05:24 – 05:40
We have what we call a five day sales process, so as soon as a lead comes in, at let the person know, we’re gonna get your quote and five days, it’ll keep e-mailing them kind of sales e-mails, telling them why they should hire us, what, what they should look for in a landscaper, kind of nurture, lead nurturing.
  • Justin Woodford
05:42 – 05:46
And then, it will continue to, until the estimate is that.
  • Justin Woodford
05:46 – 05:48
So, it will And also remind the manager and we’ll go through that.
  • Justin Woodford
05:49 – 05:55
Whoever is the salesperson is in charge of sending these quotes, Just going to keep reminding them, Send the quote, that do tomorrow, etcetera, etcetera.
  • Justin Woodford
05:55 – 05:57
So, you’ll see that will not work as well.
  • Justin Woodford
05:58 – 06:00
It also handles all the collection.
  • Justin Woodford
06:00 – 06:08
So a lot of, a lot in the service autopilot community, a lot of people push this auto pay a credit card, and we do that.
  • Justin Woodford
06:08 – 06:09
It’s very powerful.
  • Justin Woodford
06:10 – 06:15
You know, I’ve Collections is always an issue and by having a credit card to slow expensive.
  • Justin Woodford
06:16 – 06:25
But, if you combine it with automations and make it really easy for people to pay, really takes away a lot of your stress from from making sure you’re getting your money and making sure you have money for payroll each week.
  • Justin Woodford
06:25 – 06:30
So we charged credit cards each and every week, and we know we have the money for payroll the following week.
  • Justin Woodford
06:30 – 06:35
So this, well, as the credit card expires for if you had to check pears that’s worked in as well.
  • Justin Woodford
06:36 – 06:41
So if people aren’t paying on time, it’s going to keep, keep harassing them.
  • Justin Woodford
06:41 – 06:41
Maybe.
  • Justin Woodford
06:41 – 06:52
Not the best use of words there, but it’s going to keep following up with them, making sure they’re paying their bills and keeping you in the loop with, with information letting you know the status of that as it goes.
  • Justin Woodford
06:54 – 06:56
It’s also integrates with …
  • Justin Woodford
06:56 – 06:59
With the voicemail bombs for collections if you’d like.
  • Justin Woodford
06:59 – 07:01
It also will send a new lead letter.
  • Justin Woodford
07:02 – 07:05
You know, weltman clients, thank you cards, that sort of thing.
  • Justin Woodford
07:05 – 07:11
It also has routine tasks for whoever handles your administrative tasks within your company.
  • Justin Woodford
07:11 – 07:18
And it will make sure that on Mondays or time what they needed to do and create checklist to make sure that they’re doing what they’re supposed to do each and every day.
  • Justin Woodford
07:21 – 07:23
I’m moving forward or marketing automation.
  • Justin Woodford
07:23 – 07:26
This one goes throughout the year throughout the season.
  • Justin Woodford
07:26 – 07:29
So we have six different marketing teams throughout the year.
  • Justin Woodford
07:29 – 07:33
So it will send out marketing e-mails regarding certain services.
  • Justin Woodford
07:33 – 07:37
For example, right now we’re getting spring cleanups and excellence mowing.
  • Justin Woodford
07:37 – 07:42
So everything is focused around this one promotional theme, six times per year.
  • Justin Woodford
07:42 – 07:46
So, it will send out postcards that we’ll send out e-mails.
  • Justin Woodford
07:47 – 07:53
It will market in every way possible voicemail bombs trying to promote that service.
  • Justin Woodford
07:53 – 07:58
It will also create tasks for your office administrator again, to do things that service autopilot.
  • Justin Woodford
07:58 – 08:04
Doesn’t do such as posting ads on Craigslist, calling customers and that sort of thing.
  • Justin Woodford
08:07 – 08:15
Moving on to another thing it does is if you guys have heard of these 5 or 9 arounds as soon as work is completed during that time of the year.
  • Justin Woodford
08:15 – 08:32
So during spring cleanups we have a custom made spring cleanup postcard so during that time of the year as soon as someone completes a spring clean up at a certain property it’s going to automatically promote that spring clean up to all their neighbors so And again when we complete the mowing service is going to promote all the neighbors.
  • Justin Woodford
08:32 – 08:33
So very powerful.
  • Justin Woodford
08:33 – 08:34
Ahmed Marketing.
  • Justin Woodford
08:34 – 08:40
I’ve used all sorts of different direct mail campaigns and I love this Because it’s automated and its hands off and it’s effective and very targeted.
  • Justin Woodford
08:40 – 08:45
So better than EDM, anything like that, this has been very effective.
  • Justin Woodford
08:46 – 08:48
We also in here we include new homeowners and Realtors.
  • Justin Woodford
08:48 – 09:02
So make sure that we’re also building that list of new homeowners because we’ve found that they convert best and we’re always mailing them, and throughout the season, promoting again our spring clean up, mowing molts, that sort of thing.
  • Justin Woodford
09:03 – 09:05
Moving on this recruiting automation.
  • Justin Woodford
09:05 – 09:09
This one is for, re recruit your applicants.
  • Justin Woodford
09:09 – 09:18
So if you’re not currently recruiting constantly marketing for employees, as much as you are for customers, you’re going to run into a problem.
  • Justin Woodford
09:18 – 09:19
You can have too much work.
  • Justin Woodford
09:19 – 09:21
You’re going to be hiring any Joe Schmo to do the job.
  • Justin Woodford
09:21 – 09:23
He’s not gonna do it right, You’re gonna lose your customers.
  • Justin Woodford
09:23 – 09:32
So you need to be always marketing your customers as aggressively, excuse me, to your, find employees as aggressively as you are to find your clients.
  • Justin Woodford
09:32 – 09:42
So, to keep this inline, this recruiting automation will make sure that any of the, all your leads, that come in the system, which I’ll show you as we, as we continue on, that they’re always being marketed to.
  • Justin Woodford
09:42 – 09:48
So, throughout the season, they’re going to be marketed to buy our e-mails and these postcards and voicemail bombs.
  • Justin Woodford
09:49 – 09:52
Making sure that there were always at the top of mind.
  • Justin Woodford
09:52 – 09:53
So they’re not happy with their job.
  • Justin Woodford
09:53 – 09:55
They’re going to get an e-mail coming.
  • Justin Woodford
09:55 – 09:56
I’m letting them know, Hey, we’re hiring.
  • Justin Woodford
09:56 – 10:04
We have a bonus, and these are strategically set during times of the year, that we know historically that, we need, that, we need help.
  • Justin Woodford
10:05 – 10:07
So that’s what district routing automation is about.
  • Justin Woodford
10:07 – 10:13
Again, very, very powerful, you turn it on and your phone just going to start ringing with people that are looking for work.
  • Justin Woodford
10:14 – 10:18
This, hiring termination automation, this one goes with the recruiting.
  • Justin Woodford
10:18 – 10:27
So basically all your applicants comments are hiring termination of your system And they’re gonna be, they’re going to use that leads list that you built to recruit to those people.
  • Justin Woodford
10:27 – 10:35
So, having termination is going to make sure that you’re that you’re hiring procedures followed creating tasks as they’re supposed to happen.
  • Justin Woodford
10:35 – 10:38
It also, I’ve modified this a bit.
  • Justin Woodford
10:38 – 10:41
So, it’s really forcing your procedure to happen.
  • Justin Woodford
10:41 – 10:43
It’s hard to block it from happening.
  • Justin Woodford
10:43 – 10:56
So, for example, when people fill out a job application, if it goes, if they fill out the question is appropriate and they’re not automatically disqualified based on their answers, like they say, no, I can’t lift £50 are going to be disqualified.
  • Justin Woodford
10:56 – 10:59
Because, obviously, you need to build £50, are going to be a landscape.
  • Justin Woodford
11:00 – 11:14
So, if they’re, If they’re qualified for the job application, what it’s going to do is, it’s going to automatically text and e-mail them, telling them to calling for a phone interview, Tuesday, or Thursday, which is a way to screen out these applicants a second time.
  • Justin Woodford
11:14 – 11:15
So they don’t call, They’re screened out.
  • Justin Woodford
11:17 – 11:26
If they do call the office administrator, or whoever is picking up, your phone is going to process that phone interview, otherwise, not doing their job.
  • Justin Woodford
11:26 – 11:28
So, it’s not something that’s actively do, and pursue.
  • Justin Woodford
11:28 – 11:29
They’re, just gonna have to pick up the phone.
  • Justin Woodford
11:29 – 11:33
Pick up the phone to the phone phone, calls them for a job interview.
  • Justin Woodford
11:33 – 11:36
That, a second felt the, the phone interview form.
  • Justin Woodford
11:36 – 11:38
Once that phone interview form is filled out.
  • Justin Woodford
11:38 – 11:42
If the questions, if not disqualified, based on the answers.
  • Justin Woodford
11:42 – 11:43
The phone interview form.
  • Justin Woodford
11:43 – 11:48
Then it’s going to put them to the next step, which is coming in for in person interview.
  • Justin Woodford
11:48 – 11:57
So I admitted to this, my Manager, Lewis, and we need people, I always tell them, listen, we need people who need people to always be hiring, because you’re not going to keep these guys are gonna lose them.
  • Justin Woodford
11:57 – 12:07
So what it does, if she, if she fills out the job interview form and they, they qualify, it’s going to automatically tell that person to come in.
  • Justin Woodford
12:07 – 12:15
For in person interview, on Friday at 5 0 PM, you get the garage and at the garage it has a cell phone number of my manager.
  • Justin Woodford
12:15 – 12:21
So it really forces these things to happen enforces the processes to happen, the way that you want them to happen.
  • Justin Woodford
12:21 – 12:32
So that’s what it’s hard germination automation, as these ones I do not have on the marketplace yet, but I may have some, you may see some of them running in my company as I go through these.
  • Justin Woodford
12:33 – 12:35
So I’ll just briefly brush on these.
  • Justin Woodford
12:35 – 12:36
Are the shutdown winners.
  • Justin Woodford
12:36 – 12:44
Startup automation, if you guys have a seasonal business, this will make sure that certain tasks happen as they should and making sure you don’t forget anything.
  • Justin Woodford
12:44 – 12:51
It’s really just a list checklist of items for each employee to make sure things happen the way they’re supposed to manage your automation.
  • Justin Woodford
12:52 – 13:01
This is, this is again from the manager and making sure that they do, they need to do throughout the year, things we need to look out for a lot of these, excuse me, our to-do’s as well.
  • Justin Woodford
13:02 – 13:05
Employee Automation, this is really a culture automation.
  • Justin Woodford
13:06 – 13:14
It’s also make sure employees, let that let you know if I come back to work or not, has like layoff instructions.
  • Justin Woodford
13:14 – 13:22
It plans company events, so it just tells them, again, it’s not a choice, whether or not as company events can happen, because it’s just going to shoot out e-mails and text messages.
  • Justin Woodford
13:22 – 13:27
Let him know that the third Friday this month, we’re playing Paintball so and this goes to the manager as well.
  • Justin Woodford
13:27 – 13:28
So it really forces things that happen.
  • Justin Woodford
13:29 – 13:35
Dispatch automation, this is simply just, you know, hey we’re coming out to your job this morning to do your mulch.
  • Justin Woodford
13:36 – 13:37
Stuff like that.
  • Justin Woodford
13:37 – 13:38
Letting them know exactly what’s happening.
  • Justin Woodford
13:39 – 13:41
Completed work, this is like care instructions.
  • Justin Woodford
13:41 – 13:53
So anything, any services that involves seating Or a fertilizing, anything like that, It’s going to send care instructions, letting them know what they need to do, following up on the work.
  • Justin Woodford
13:54 – 13:55
Equipment automation.
  • Justin Woodford
13:55 – 13:57
This is built for your equipment.
  • Justin Woodford
13:57 – 14:01
The garages again this is mostly just a series of to-do’s during certain times of the year.
  • Justin Woodford
14:01 – 14:03
Based on different types of equipment.
  • Justin Woodford
14:03 – 14:11
So, there’s tags for different types of equipment in our system and as we tag that equipment, there’s going to be different procedures that need to be followed throughout the year to make sure they’re happening.
  • Justin Woodford
14:14 – 14:15
Client went back.
  • Justin Woodford
14:15 – 14:16
This is for inactive clients only.
  • Justin Woodford
14:16 – 14:23
It’s a marketing campaign, specific, or inactive client, and training automation, this as tasks for training throughout the year.
  • Justin Woodford
14:23 – 14:25
So again, these aren’t finalized.
  • Justin Woodford
14:25 – 14:27
I have somebody who is running within 8, 5, 5 are along.
  • Justin Woodford
14:27 – 14:31
These ones are currently on the marketplace, as you can imagine, a lot of work and get these launched up.
  • Justin Woodford
14:31 – 14:39
So down the road, we will be putting the rest of these up, but I want to make sure I finalize them within my company before releasing them on the marketplace.
  • Justin Woodford
14:40 – 14:43
So I’m going to jump into everything again.
  • Justin Woodford
14:43 – 14:45
I’m asked to take a couple little breaks, just to kind of black things out.
  • Justin Woodford
14:45 – 14:49
Because I don’t want to reveal anything that I shouldn’t be for.
  • Justin Woodford
14:49 – 14:51
Private clients information.
  • Justin Woodford
14:55 – 14:59
Out here, because it’s not that private, because this is my personal account.
  • Justin Woodford
14:59 – 15:05
So I have a handful of properties that my landscaping company manages, and a good way to show you this stuff working is to go through the timeline.
  • Justin Woodford
15:06 – 15:09
So those are the timeline in service autopilot.
  • Justin Woodford
15:09 – 15:15
This is my, my property that they, My landscaping company, maintained for me, so I am a client’s.
  • Justin Woodford
15:15 – 15:17
I’m gonna get some of these e-mails that are going out.
  • Justin Woodford
15:17 – 15:21
So to start out this this mulching e-mail that went out and this timeline.
  • Justin Woodford
15:21 – 15:25
If it was opened here, it’s, it’s promoting them off service.
  • Justin Woodford
15:25 – 15:30
And something really cool about this is right here, this click, here.
  • Justin Woodford
15:30 – 15:38
So, if you guys aren’t using these custom links within service autopilot, but really cool, because you can use them, An e-mail is everywhere and you can trigger tags.
  • Justin Woodford
15:38 – 15:49
So essentially this is going to blast out an e-mail to all of our clients lead, an active clients, and when they click on this, it’s going to apply a tag that quote was requested on mulch based off of this.
  • Justin Woodford
15:50 – 15:57
Our office Automation actually will create Task Manager at sediment that five day sales process.
  • Justin Woodford
15:57 – 16:09
So if you create a task manager letting them know that, Hey, Our, this client requests a quantum mulch, please give them a quote within five days, at the same time, it’s going to tax the client and say, Hey, Thank you for requesting mulch quote.
  • Justin Woodford
16:09 – 16:15
We’ll get back to you in five days So it keeps everything and think that’s going to keep reminding the manager quote, 2 and 3 days due tomorrow.
  • Justin Woodford
16:15 – 16:24
And you’ll see that you’ll see that here, and as soon as that quotas or that you do is close, it’s going to stop, stop that process.
  • Justin Woodford
16:24 – 16:27
So again, it gives that gives us enough time to kind of prepare this.
  • Justin Woodford
16:27 – 16:31
We figured that 5 days 5 business days on Monday through Friday.
  • Justin Woodford
16:31 – 16:39
We figured that was a reasonable amount of time for both the client to wait for a quote and for even during the busiest time of year for us to get that quote to them.
  • Justin Woodford
16:39 – 16:42
So ideally, you know, the Faculty Senate the better.
  • Justin Woodford
16:42 – 16:50
But even so we’re keeping, it’s making sure that line of communication is kept between our, you know, our clients making sure they know exactly what’s going on.
  • Justin Woodford
16:52 – 16:57
This next e-mail here, this is a follow-up e-mail, so there’s just estimate follow up.
  • Justin Woodford
16:58 – 17:01
But if you’re not using, I know that even have a free one in the marketplace.
  • Justin Woodford
17:02 – 17:04
These estimates follow ups are very, very powerful.
  • Justin Woodford
17:05 – 17:09
If you to send your estimated, forget it, you’re gonna lose so much work, and it’s so much work to follow up on these.
  • Justin Woodford
17:09 – 17:11
So if you can automate this, it’s very simple.
  • Justin Woodford
17:12 – 17:12
Build it yourself.
  • Justin Woodford
17:12 – 17:13
It’s awesome.
  • Justin Woodford
17:13 – 17:15
It really makes sure that you get an answer.
  • Justin Woodford
17:15 – 17:17
You want to make sure you get a yes or no either way.
  • Justin Woodford
17:17 – 17:18
On the proposal.
  • Justin Woodford
17:18 – 17:20
I didn’t want to keep following up with these people.
  • Justin Woodford
17:20 – 17:21
They asked for a quote.
  • Justin Woodford
17:21 – 17:23
You know, the least they can do is tell you, yes or no.
  • Justin Woodford
17:23 – 17:25
So this will keep following up with them.
  • Justin Woodford
17:26 – 17:28
Keep sending a link to the proposal here.
  • Justin Woodford
17:29 – 17:31
Was that was actually sent some marketing.
  • Justin Woodford
17:32 – 17:34
E-mail last Rose.
  • Justin Woodford
17:37 – 17:39
Was saying Here’s the final reminder on a follow up.
  • Justin Woodford
17:42 – 17:43
Here’s another mulch e-mail.
  • Justin Woodford
17:45 – 17:47
This said, I’m not going to do that.
  • Justin Woodford
17:52 – 17:54
Sorry, I lost where I was.
  • Justin Woodford
17:58 – 18:03
All right, so this here is a text message, this icon.
  • Justin Woodford
18:03 – 18:05
So you can see that process I was just explaining.
  • Justin Woodford
18:06 – 18:14
These are, this is confirming after they click that link, because I was in my account, I click that I do want the quote on a small service.
  • Justin Woodford
18:14 – 18:15
So it’s not let them know a process.
  • Justin Woodford
18:16 – 18:17
We process your request.
  • Justin Woodford
18:17 – 18:19
And we’re going to touch the next five days.
  • Justin Woodford
18:20 – 18:27
This also, this is the, to do the gross and the manager that let them know the client’s request, a quote on notes, then, or quote attached to the client within five days.
  • Justin Woodford
18:27 – 18:31
Here’s a, here’s a follow up, is our estimate, follow ups, etcetera.
  • Justin Woodford
18:31 – 18:32
So.
  • Justin Woodford
18:35 – 18:37
These are mostly just estimate, follow up ones at my account.
  • Justin Woodford
18:39 – 18:45
So the next time you go through is our actual message center, and I already blocked this out, and I’ll make sure I don’t want to reveal too much information.
  • Justin Woodford
18:45 – 18:45
Good.
  • Justin Woodford
18:45 – 18:46
Ok.
  • Justin Woodford
18:47 – 18:54
So, I’m not gonna open these messages because I don’t want my office admin to think they were already read.
  • Justin Woodford
18:54 – 18:59
So I’m gonna jump down to here, and I’m going to walk through, this is our actual text messages.
  • Justin Woodford
18:59 – 19:06
Again, if you guys aren’t using the message center within service autopilot, then I would highly recommend it.
  • Justin Woodford
19:06 – 19:14
It works really well, and we started building automation, is whether people are much more likely to respond to a text message, an e-mail.
  • Justin Woodford
19:15 – 19:24
But you also have to be careful what you send, because you don’t want to abuse that, because it really gets their attention, if you’re sending everything for them, and they’re gonna get ****** and annoyed.
  • Justin Woodford
19:25 – 19:27
And B, that is going to start ignoring your block the number.
  • Justin Woodford
19:27 – 19:35
So you only want to send stuff That’s going to be handy that they’re gonna want to respond to actively ambient, top of this important.
  • Justin Woodford
19:35 – 19:41
Like you’re coming out that day a dispatch notification, We’re coming to mow your lawn for the first time, they’re gonna want to know stuff like that.
  • Justin Woodford
19:43 – 19:50
So anything in here with a question Mark pleaser automation or anything with a picture is sent from an employee’s?
  • Justin Woodford
19:50 – 20:00
So these are part of our Office Automation, so the service that you approved on your proposal were added to your account.
  • Justin Woodford
20:00 – 20:04
So, and we’ll let you know when that starts with dispatch, people like to know that stuff.
  • Justin Woodford
20:04 – 20:08
It’s making sure you’re communicating, and nothing has to be done on your end.
  • Justin Woodford
20:08 – 20:12
This all happens programmatically, again.
  • Justin Woodford
20:12 – 20:22
So it’s really awesome, really forces this communication to happen, because as soon as the office administrator adds this job as a service to the account, it’s going to let the client know that that was scheduled.
  • Justin Woodford
20:22 – 20:28
That they’re kept in touch without really haven’t put any effort, And they loved the communication.
  • Justin Woodford
20:28 – 20:34
This is an example, again, this This client had clicked that they wanted A quote on the mulch.
  • Justin Woodford
20:34 – 20:36
So it wrote back to them, Let them know that we got your quote.
  • Justin Woodford
20:37 – 20:50
It let them know that the cleanup was scheduled to the manager went in and he dispatched the cleanup service, and it left the client know that this was scheduled, and also gives them a chance to reschedule So we do is we put in a generic date.
  • Justin Woodford
20:50 – 20:50
It’s not generic.
  • Justin Woodford
20:50 – 20:52
But we say, a week of what?
  • Justin Woodford
20:52 – 20:54
This does is it gives us flexibility of, You say we’re coming tomorrow.
  • Justin Woodford
20:54 – 20:59
If something changes jobs, those over budget, you don’t get to update them every single day.
  • Justin Woodford
20:59 – 21:02
By giving week of that gives us a little bit of flexibility.
  • Justin Woodford
21:02 – 21:07
So we can come anytime that week would happen without having to update them on the schedule.
  • Justin Woodford
21:07 – 21:07
Again.
  • Justin Woodford
21:09 – 21:11
This one this spring clean up one.
  • Justin Woodford
21:11 – 21:14
This is still a text message automation.
  • Justin Woodford
21:14 – 21:15
They can just respond, yes.
  • Justin Woodford
21:15 – 21:17
And it will do the same thing.
  • Justin Woodford
21:17 – 21:20
This is going to add them a quote out of tags.
  • Justin Woodford
21:20 – 21:23
Amounts as, quote, the thatch, and can put them in that sales process.
  • Justin Woodford
21:23 – 21:28
A lot of people like this and a lot of people do add on the detached their spring clean up.
  • Justin Woodford
21:30 – 21:33
The client responds to this, they wanted to cancel some of this stuff.
  • Justin Woodford
21:34 – 21:40
Coronavirus stuff was going on, unfortunately that is affecting our business in some ways, as I’m sure it is for everyone.
  • Justin Woodford
21:41 – 21:45
We had he had another server, so I’ll jump past that.
  • Justin Woodford
21:45 – 21:47
So that was, this, was one client example.
  • Justin Woodford
21:47 – 21:49
I’ll jump through 1 other 1.
  • Justin Woodford
21:50 – 21:52
This keeps us from dragged on too long.
  • Justin Woodford
21:53 – 21:55
Here’s an estimate follow up right here.
  • Justin Woodford
21:56 – 21:58
Here’s a here’s a cart expiring.
  • Justin Woodford
21:58 – 22:03
So this, this client’s cars expiring automatically is telling them the call update their cards, the law automated.
  • Justin Woodford
22:03 – 22:12
We didn’t have to go in and check that the card is expiring down here, just calling the follow up on my call.
  • Justin Woodford
22:12 – 22:20
So what this is, is, we have a voicemail bomb that goes out, that says, that follows up on the proposal as part of estimate follow-up process.
  • Justin Woodford
22:21 – 22:25
And then it waits, I think it’s a day, and then it’s going to text and following up again.
  • Justin Woodford
22:25 – 22:28
So it’s not, it’s following up on the, on the call, quote, unquote.
  • Justin Woodford
22:28 – 22:33
Virtually a voice no bombs or Send Jim, which again, I’m going to jump through that in a minute if you guys aren’t familiar with Send Jim.
  • Justin Woodford
22:34 – 22:35
So here we go.
  • Justin Woodford
22:35 – 22:37
She finally said, No, she’s not going to do it.
  • Justin Woodford
22:37 – 22:39
And then the court will be marked as lost.
  • Justin Woodford
22:40 – 22:48
And also, another thing on our estimate follow up is, when a quote was marked as lost, then we send an e-mail saying, if the price was a problem, please let us know.
  • Justin Woodford
22:48 – 22:50
We can adjust the scope of work.
  • Justin Woodford
22:50 – 22:54
So it’s kinda like, even when we mark the proposal, is lost, we still pursue them a bit.
  • Justin Woodford
22:54 – 22:57
Just to give them NaN opportunity to buy from us.
  • Justin Woodford
22:57 – 23:00
And once they’re in that, again, they’re always on the marketing.
  • Justin Woodford
23:00 – 23:01
So, you bring in a lead.
  • Justin Woodford
23:02 – 23:12
Even if they don’t book financial quote with our marketing automation, we’re marketing to, their now on our system, we got them right, where we want them to market to them all throughout the year, and they’re going to buy something eventually.
  • Justin Woodford
23:12 – 23:17
Chances are, so, keeping in touch, and continue to market your leads is definitely essential.
  • Justin Woodford
23:20 – 23:21
Let’s see.
  • Justin Woodford
23:26 – 23:28
I’m just gonna go through, I don’t want to mess.
  • Justin Woodford
23:28 – 23:33
There’s a lot of stuff in here, and obviously, everyone’s with different foundations that I just want to give you an idea of exactly how this stuff works.
  • Justin Woodford
23:36 – 23:47
Dave, just looking at your message, we haven’t had any, I haven’t heard anything about people trying to call our techs number, and all of our e-mails are specifically mentioned that it’s a text phone number.
  • Justin Woodford
23:47 – 23:53
So I don’t, we haven’t really had much of an issue with that, because we make it clear that it’s a text message only.
  • Justin Woodford
23:56 – 23:59
Moving on, so this the skier Jimmy.
  • Justin Woodford
24:00 – 24:05
Here’s an example of our our new lead intake.
  • Justin Woodford
24:05 – 24:06
So thank you for an …
  • Justin Woodford
24:06 – 24:09
Request as soon as someone request an estimate on our website.
  • Justin Woodford
24:09 – 24:11
So again, I think a lot of people don’t use that.
  • Justin Woodford
24:11 – 24:14
You really shouldn’t be using his elite intake form on your website.
  • Justin Woodford
24:14 – 24:18
So, with a new form of, especially, It’s pretty easy to do in the marketplace.
  • Justin Woodford
24:18 – 24:35
We have a free download the download that form, but what this will do as soon as someone goes to your website and they tighten their information name, phone number address, it’s going to enter them as a lead in your system and tax them and send them in the hotness five Day expectation process.
  • Justin Woodford
24:37 – 24:39
This client here, they came in.
  • Justin Woodford
24:39 – 24:40
Brand new lead.
  • Justin Woodford
24:40 – 24:41
Thank you for your request.
  • Justin Woodford
24:41 – 24:43
We process your question.
  • Justin Woodford
24:43 – 24:43
That’s in our system.
  • Justin Woodford
24:43 – 24:44
We touch the next five days.
  • Justin Woodford
24:45 – 24:51
Again, we hadn’t send the quote yet, so we didn’t touch it and three days, and then the quote was finally, e-mail that, same day.
  • Justin Woodford
24:51 – 24:55
After three days, instead of your husband e-mail, please check your inbox.
  • Justin Woodford
24:55 – 24:59
So, again, that tight line of communication with the client.
  • Justin Woodford
24:59 – 25:02
And there’s stuff in here that you’re not seeing, but there were a lot of administrative tasks.
  • Justin Woodford
25:02 – 25:06
An administrator, sent in a letter to them.
  • Justin Woodford
25:06 – 25:08
She reacted we actually do actual cards.
  • Justin Woodford
25:09 – 25:12
She actually writes cards is something I don’t automate hand-written card.
  • Justin Woodford
25:12 – 25:18
So surely a task to write the cards being attached, to measure a square footage on the property, and saving the account.
  • Justin Woodford
25:18 – 25:22
So she’s basically processing this account as it comes in at all costs associated with that.
  • Justin Woodford
25:24 – 25:30
So this guy accepted the quote after he got the e-mail and then we let them know we need your card on file.
  • Justin Woodford
25:30 – 25:37
Please check your e-mail to add your card online through the link or give us a call here to undercut over the phone.
  • Justin Woodford
25:38 – 25:42
So, just to kind of reflect on what Dave said we do.
  • Justin Woodford
25:42 – 25:47
We do give the phone number here because we don’t want them to be texting the call it, trying to call the tax number.
  • Justin Woodford
25:48 – 25:59
So, I’m going to bus pass document text messages, and I’m going to go to do List, I’m going to pause sharing my screen for one second, Just don’t wanna make sure I’m not revealing anything to private on the to-do list.
  • Justin Woodford
26:10 – 26:10
All right.
  • Justin Woodford
26:10 – 26:11
So here’s our to do list.
  • Justin Woodford
26:12 – 26:15
These are the text messages that are created through, or, excuse me.
  • Justin Woodford
26:15 – 26:20
These are the to-do’s that are created through the automations through already build system automations.
  • Justin Woodford
26:21 – 26:33
So this, this guy accepted his proposal, and this is creating a task for us, as administrators are scheduled to work, it’s only telling your schedule to work, because it already checked and make sure she’s a credit card on file.
  • Justin Woodford
26:33 – 26:43
If she doesn’t have a credit card on file, it’s going to tell her it would have already automatically pursued that person to get the credit card, or whatever reason they’re not doing it, smart creative tasks for her, to call them and get the credit card.
  • Justin Woodford
26:43 – 26:50
So we’re, first going to see if we can automatically get the credit card online, because it’s going to be more efficient and save time.
  • Justin Woodford
26:50 – 26:53
If we can’t do that, again, it’s going to ask her to get the credit card.
  • Justin Woodford
26:53 – 26:57
But in this case, here, he has a credit card to just telling her to schedule the work on his account.
  • Justin Woodford
26:57 – 27:01
And again, what she does scheduled work, it’s going to let the guy knows the services to your account.
  • Justin Woodford
27:03 – 27:18
This one is common with just use internally, Price increase automation, I may releases eventually, but this is just every year, on the client’s anniversary date, we make sure everyone’s prices are in line, making, sure we’re getting what we need to on each service.
  • Justin Woodford
27:20 – 27:20
This one here.
  • Justin Woodford
27:21 – 27:35
This is one of our hiring termination automation, so this, this lead, this applicant, was was disqualified, so, based on, this could be a, can do, for one of several reasons.
  • Justin Woodford
27:35 – 27:44
So, on the job application form, which I’m going to show you, if you answered the wrong, if you didn’t answer a question the way we want, it’s gonna automatically disqualify them.
  • Justin Woodford
27:45 – 27:51
Excuse me, and it’s going to say, of everyone’s time, once, you disqualified as, can e-mail him, saying, Thank you for a fine.
  • Justin Woodford
27:51 – 28:01
We decided to hire someone else to the physician, and it’s gonna create this task for the office administrator to close out this lead because we don’t want to spend money Maryland and postcards and what market to them.
  • Justin Woodford
28:01 – 28:04
We already know that he’s disqualified, so, that’s what this is about.
  • Justin Woodford
28:05 – 28:13
Also, as he calls them for the phone interview, enhances, the wrong questions and disqualified, or if he doesn’t call onto the phone interviews disqualified.
  • Justin Woodford
28:13 – 28:16
So we have all these hoops that they have to jump through their automatic filtering people out.
  • Justin Woodford
28:16 – 28:23
First of all of our ads are all over the Internet or on Craigslist and he’d all different online places and they’re all funneling them back.
  • Justin Woodford
28:23 – 28:26
The service autopilot specifically says, do not apply through.
  • Justin Woodford
28:26 – 28:29
Indeed, for example, do not reply to this phrase with that.
  • Justin Woodford
28:29 – 28:38
Applies to this link so that the whole of these guys have to jump to the job applicants before we waste energy on them as if they go to the ad, they have to click the link.
  • Justin Woodford
28:38 – 28:41
I mean, it’s not brain science, but you’re going to filter out 50% of Africans just based on that.
  • Justin Woodford
28:42 – 28:47
You’re gonna click the link to apply through the website and when it flashes the website, they have to answer that question.
  • Justin Woodford
28:47 – 28:51
They then have to offer the phone or view then have to show up for the in person interview.
  • Justin Woodford
28:51 – 28:54
It’s making them jump through a lot of holes.
  • Justin Woodford
28:54 – 28:57
Do a lot of work to get it, to get a job, just to get an interview with ….
  • Justin Woodford
28:57 – 29:02
Anytime on them, we’re going to make sure we already made them jump through a bunch of hoops to make sure they actually want this job.
  • Justin Woodford
29:02 – 29:05
And not just clicking apply now, and indeed, and just wasting our time.
  • Justin Woodford
29:08 – 29:17
Moving on, this is our training automation, again on the marketplace, yet, but this one is for, these will go throughout the year.
  • Justin Woodford
29:17 – 29:21
And we have Google use Google Drive documents with some training handouts.
  • Justin Woodford
29:21 – 29:22
These go out throughout the year.
  • Justin Woodford
29:22 – 29:29
This one phone interview form, this goes out, again, Job applicant.
  • Justin Woodford
29:29 – 29:39
So before he has already gotten the message has come in for an in person interview interview and that’s just laying the administrator know that she should print out the phone and reform the job application and give it to him.
  • Justin Woodford
29:39 – 29:41
So you have something to look over during, in person interview.
  • Justin Woodford
29:46 – 29:47
Ok, and here’s an example.
  • Justin Woodford
29:47 – 29:51
So this guy was instructed the shelf or an in person interview at five PM on Friday.
  • Justin Woodford
29:51 – 29:56
So, would you like to hire, and all he has to do is click here as part of our hiring termination automation.
  • Justin Woodford
29:56 – 30:06
So, if a narrative, as in person interview, if he likes the guy who’s going to click here, it’s going to hire them this and then create all sorts of tasks ina, and the employee with a welcome packet.
  • Justin Woodford
30:06 – 30:08
Letting them know what they have to do to sign up.
  • Justin Woodford
30:08 – 30:12
It’s going to create Tasks, an administrator, to set them up on our payroll system.
  • Justin Woodford
30:12 – 30:17
The setup as a service autopilot, user makes sure miss anything because I’m sure you guys have been there actually are using this stuff.
  • Justin Woodford
30:17 – 30:18
You have checklists for hiring people.
  • Justin Woodford
30:19 – 30:20
Make sure these checklists are followed.
  • Justin Woodford
30:21 – 30:28
So these people, as if he has an in person interview of this guy wants to hire, I’m always says, Click here, and I’m going to, everything else will be automated, the guy’s going to show up.
  • Justin Woodford
30:29 – 30:33
We’re going to have all paperwork ready, we’re going to do a service autopilot, training, et cetera, et cetera, et cetera.
  • Justin Woodford
30:35 – 30:38
This year, this to do, phone call follow-up.
  • Justin Woodford
30:38 – 30:41
So again, it’s telling her to follow up on this proposal.
  • Justin Woodford
30:41 – 30:47
This person didn’t respond to a text messages, e-mails, voice no bomb, so she’s and actually calling, that you can get in touch with the person to follow up.
  • Justin Woodford
30:50 – 30:53
This is part of the, the, the five they estimate process.
  • Justin Woodford
30:53 – 30:55
And this is for me, I created for myself.
  • Justin Woodford
30:55 – 31:00
I want to know if he’s not selling these estimates on time, and we made it very easy for him.
  • Justin Woodford
31:00 – 31:05
So, after five days, it’s just letting him know, and this goes out via text message as well.
  • Justin Woodford
31:05 – 31:10
I should actually showed you that on the text messages, he, but he gets notified by text messages all the time.
  • Justin Woodford
31:11 – 31:15
Proposal was accepted, quote, due tomorrow, for Joe Schmo, et cetera, et cetera.
  • Justin Woodford
31:15 – 31:17
He gets constant text message updates.
  • Justin Woodford
31:17 – 31:19
I let them know what’s going on within the company.
  • Justin Woodford
31:20 – 31:28
But this part here, so, as he can’t get this quote and five days, to do is go in here and click this link and that’s going to let the customer know, hey, I’m really, really busy.
  • Justin Woodford
31:28 – 31:29
I’m really sorry.
  • Justin Woodford
31:29 – 31:31
We’re going to get it to you as soon as a county in touch.
  • Justin Woodford
31:31 – 31:36
So, I’m trying to get him to get in the habit of clicking these links because that’s going to keep the expectation.
  • Justin Woodford
31:36 – 31:39
Because, if you say, are coming, you have that quotes on five days and they don’t.
  • Justin Woodford
31:39 – 31:42
And, you know, you don’t provide, you know, it doesn’t look that great.
  • Justin Woodford
31:42 – 31:46
So, we try to avoid getting to this point but worst-case ago at least let them know why we haven’t got maximum yet.
  • Justin Woodford
31:49 – 31:49
Chiu.
  • Justin Woodford
31:53 – 31:57
This one here on new leads, so this is what we get from a new leads come into the system.
  • Justin Woodford
31:58 – 32:02
Center touch, touch base with client within five days is going to tell them we want lawn mowing.
  • Justin Woodford
32:02 – 32:04
Anything they selected on the form on the website.
  • Justin Woodford
32:05 – 32:08
And they can quickly, you can quickly send these messages out.
  • Justin Woodford
32:08 – 32:08
So.
  • Justin Woodford
32:10 – 32:15
If he wants to schedule an estimate that this will send an e-mail to the client letting them know, Hey, I want to schedule an estimate with you.
  • Justin Woodford
32:16 – 32:27
This one is going to schedule an estimate, this is kinda push people off if they’re out of the area, is $50 deposit for an estimate, so, this is, you know, make sure people are serious.
  • Justin Woodford
32:27 – 32:28
Schedule them.
  • Justin Woodford
32:28 – 32:29
No, fee is like, aren’t really hot area.
  • Justin Woodford
32:30 – 32:34
I’m going to be there anyway, etcetera, so this will, we’ll schedule it with the client.
  • Justin Woodford
32:36 – 32:37
So that’s the to-do list.
  • Justin Woodford
32:38 – 32:45
This year is the, is our applicant job application form, so again, this is when we make them jump into, to apply for a job.
  • Justin Woodford
32:46 – 32:55
All these questions here are questions to qualify to lead, so when they come in here, if they don’t answer what we want them to on here, it’s going to disqualify them.
  • Justin Woodford
32:56 – 33:02
Also, it’s going to win that during the hiring termination automation that’s mass.
  • Justin Woodford
33:02 – 33:03
So there are references.
  • Justin Woodford
33:03 – 33:05
It’s going to Korea to do for the office administrator.
  • Justin Woodford
33:05 – 33:08
It’s gonna list their information right there, You know?
  • Justin Woodford
33:08 – 33:13
Here’s the references call them, It’s going to put their shirt size.
  • Justin Woodford
33:13 – 33:17
We actually run the application, So sorry, Somewhere in here, there’s a shirt size.
  • Justin Woodford
33:17 – 33:21
So if we, So, Right, when we hire them, we already know their shirt size.
  • Justin Woodford
33:21 – 33:22
We can have it ready for them.
  • Justin Woodford
33:22 – 33:24
So, that’s our job application form.
  • Justin Woodford
33:35 – 33:39
All right, so here we have one second.
  • Justin Woodford
33:42 – 33:44
So this is a job applicant.
  • Justin Woodford
33:45 – 33:59
I think we already went through a lot of this, but it went through us another section, so this is, This is just one of our job applicants showing that to do is in text messages and e-mails that have happened with this guy.
  • Justin Woodford
34:00 – 34:04
So, now I’m gonna jump into Send Jim, So Send Jim.
  • Justin Woodford
34:05 – 34:10
If you guys aren’t aware, this is its integration list service autopilot.
  • Justin Woodford
34:12 – 34:18
And Sarah S autopilot will handle your text messaging, your e-mails, and your to-dos.
  • Justin Woodford
34:20 – 34:31
Send Jim will handle physical postcards, it will do the voicemail bombs which are automated voice mails, you can send your clients, it will also send gifts.
  • Justin Woodford
34:32 – 34:35
So, it, kinda fill them in service autopilot for the marketing tactics.
  • Justin Woodford
34:35 – 34:37
You can’t use the communication You can’t use.
  • Justin Woodford
34:37 – 34:38
When?
  • Justin Woodford
34:38 – 34:40
The service autopilot integrates, so really?
  • Justin Woodford
34:41 – 34:41
Really cool system.
  • Justin Woodford
34:41 – 34:43
I would, I would highly recommend it.
  • Justin Woodford
34:44 – 34:45
We have here.
  • Justin Woodford
34:46 – 34:48
These are the descendants re-using the automation.
  • Justin Woodford
34:48 – 34:51
So I’m gonna Bruster those and I’m going to show you that I’m actually going out.
  • Justin Woodford
34:52 – 34:56
So, …, our estimate, follow up.
  • Justin Woodford
34:56 – 34:57
These are voicemail bombs.
  • Justin Woodford
34:57 – 35:06
So it’s really amazing how much you can replicate yourself with these, your record, one voicemail and it goes out forever and ever and ever.
  • Justin Woodford
35:06 – 35:10
So, you know, if you just want to check in with a client.
  • Justin Woodford
35:10 – 35:11
See how things are going.
  • Justin Woodford
35:12 – 35:13
You record that once.
  • Justin Woodford
35:13 – 35:19
These people get these voicemails and like July you completely forgot about it and you’re going to call your client into like Hey, just touch base.
  • Justin Woodford
35:19 – 35:20
You know things have gone.
  • Justin Woodford
35:20 – 35:20
Haven’t talked.
  • Justin Woodford
35:20 – 35:21
And awhile.
  • Justin Woodford
35:21 – 35:22
Let us know if you need anything.
  • Justin Woodford
35:22 – 35:28
It comes across as really thoughtful, and it’s just awesome, because he didn’t want to just happens.
  • Justin Woodford
35:28 – 35:30
You replicate yourself.
  • Justin Woodford
35:30 – 35:32
And it’s very inexpensive.
  • Justin Woodford
35:34 – 35:36
So that’s the one I was just talking about.
  • Justin Woodford
35:36 – 35:38
So this is our, our Customer Service Automation.
  • Justin Woodford
35:38 – 35:42
So we have, these are just thinking of your voicemail.
  • Justin Woodford
35:43 – 35:48
We have a spring check in our best minds to send a gift in July.
  • Justin Woodford
35:48 – 35:50
We send cards to everyone in October.
  • Justin Woodford
35:51 – 36:03
We have these gummy bear that we send out with a card of people, like again, if they give us a bad review on a service, once a year, up to once a year, or this, this apology card and a gift to apologize for work.
  • Justin Woodford
36:03 – 36:08
If they wrote, it’s an online review, it’s going to send them a gift card and.
  • Justin Woodford
36:10 – 36:12
If they give us a referral, it sounds on gift cards.
  • Justin Woodford
36:12 – 36:13
That’s what those are about.
  • Justin Woodford
36:15 – 36:17
This is our Office Automation.
  • Justin Woodford
36:17 – 36:23
So this is recorded by a manager welcoming, welcoming a new client on board when they’re converted.
  • Justin Woodford
36:24 – 36:33
We also have these new lead letters which will go out introducing our company, thanking them for hiring us.
  • Justin Woodford
36:33 – 36:35
It’s the same idea.
  • Justin Woodford
36:36 – 36:45
These hand-written cards these are actually and this is a new feature by Shenzhen, but these will actually crew diesel, actually, infection machine, that holds the patent rights on a card.
  • Justin Woodford
36:45 – 36:47
So it’s nothing like the other ones you get in the mail.
  • Justin Woodford
36:47 – 36:53
That’s clearly like a printed letter meant to look like handwriting isn’t actually like handwriting, but it’s written by machines.
  • Justin Woodford
36:53 – 36:53
So really cool stuff.
  • Justin Woodford
36:56 – 36:58
Here, this is our marketing automation.
  • Justin Woodford
36:58 – 37:06
So, like I was talking about earlier, if you guys were your everyone who’s been here from the beginning of this webinar, these are our postcards about throughout the year.
  • Justin Woodford
37:06 – 37:10
So And our voicemail bombs so this is a big one.
  • Justin Woodford
37:10 – 37:13
So these postcards They’re not only to go out So this one for example as our spring clean up.
  • Justin Woodford
37:13 – 37:15
It’s not only gonna go out for.
  • Justin Woodford
37:18 – 37:25
It goes out to all of our clients and leads new homeowners, realtors during during the spring through April 15th.
  • Justin Woodford
37:26 – 37:29
It’ll go out to all of them, anyone who doesn’t have that service, and keep in mind.
  • Justin Woodford
37:29 – 37:30
First.
  • Justin Woodford
37:30 – 37:31
This is the marketing automation.
  • Justin Woodford
37:31 – 37:42
First, you can e-mail them and leave them voicemail bombs, build a cheaper approaches before it actually send a postcard and then sort of a book based on e-mail, a week earlier than after getting out a postcard.
  • Justin Woodford
37:42 – 37:51
So, we try to get people to book these know, somebody’s postcards and additionally on, top of, that, whenever we complete a job, it’s gonna go out to five neighbors.
  • Justin Woodford
37:51 – 37:54
So when we complete a sprint cleanup, it’s going to males postcard all the neighbors.
  • Justin Woodford
37:54 – 37:59
So really cool stuff really helps build your density and we have all these templates.
  • Justin Woodford
38:00 – 38:04
If you decide to buy our marketing automation, we will build these for you.
  • Justin Woodford
38:04 – 38:11
We are custom postcards with these promotions and however you’d like that voicemail, bomb’s, et cetera.
  • Justin Woodford
38:13 – 38:15
This is our recruiting automation.
  • Justin Woodford
38:15 – 38:20
So, again, all the leads come in your system, you know, they’ve been pre filtered.
  • Justin Woodford
38:20 – 38:25
You know that there are good applicants are who you want to hire este, currently have a job.
  • Justin Woodford
38:25 – 38:27
They took a different job.
  • Justin Woodford
38:27 – 38:30
We’re gonna stay on, top of them are going to market to them every year, all the time.
  • Justin Woodford
38:30 – 38:32
I try to get them to work with us.
  • Justin Woodford
38:32 – 38:34
So that’s what this is about.
  • Justin Woodford
38:36 – 38:38
I’m going to pause the screen sharing for one second.
  • Justin Woodford
38:48 – 38:50
That block out something else.
  • On Hand Lawn
38:50 – 38:51
Opens up the answer.
  • Justin Woodford
38:54 – 38:56
They can’t, It runs the phone once.
  • Justin Woodford
38:56 – 38:56
And then it.
  • Justin Woodford
38:58 – 39:03
Then at least the voicemail, so it happens so quickly, they cancel the phone.
  • Justin Woodford
39:07 – 39:08
All right.
  • Justin Woodford
39:08 – 39:17
So, I am logged into the reports My Send Jim account, so you can see this stuff actually going out.
  • Justin Woodford
39:18 – 39:27
So I login here, maybe once a week, just to keep an eye and make sure everything’s going, as it should be, But it’s really cool.
  • Justin Woodford
39:27 – 39:28
Like, once all this stuff is set up.
  • Justin Woodford
39:30 – 39:35
So, these postcards, and you can see number recipient, so these are the ones that are going out to neighbors.
  • Justin Woodford
39:35 – 39:41
So I can open this up and show you, because it’s public information is addresses, but it is a sprinkling of postcard.
  • Justin Woodford
39:41 – 39:48
So if I open this, you can see this Spring Cleanup postcard went out and went out to these addresses because we did one of our neighbors.
  • Justin Woodford
39:48 – 39:53
So just really cool stuff builds your density, and you don’t have to do anything.
  • Justin Woodford
39:53 – 40:07
So if the job is completed between these dates and sprinkling that postcard again, those six different periods throughout the year If we want to send it out, excuse me, during the, during the mowing seasons of the year, we don’t have to do anything.
  • Justin Woodford
40:07 – 40:11
It’s automatically going to market the mowing service to all of our clients with new homeowners, realtors and neighbors.
  • Justin Woodford
40:12 – 40:20
So only during certain times of the year, it’s in the market that service Alan, ball cleanups a completely in the fall is going to mail a fall cleanup postcard.
  • Justin Woodford
40:22 – 40:25
Here’s a new client, mailed them a Welcome letter.
  • Justin Woodford
40:27 – 40:28
Sorry, voicemail, Bohm.
  • Justin Woodford
40:28 – 40:32
This is the one that went out to a new client.
  • Justin Woodford
40:32 – 40:35
So obviously, our managers running around like a madman.
  • Justin Woodford
40:35 – 40:38
He’s not have time to call these people, but they don’t know the difference.
  • Justin Woodford
40:38 – 40:40
They’re going to a voice, no bomb, walking on board.
  • Justin Woodford
40:40 – 40:43
I don’t know if anything, here is my number, et cetera, et cetera.
  • Justin Woodford
40:47 – 41:00
More postcards for cleanup voicemail, so a lot of these went out because these go out to all of our clients, a sprinkling of voicemail, So this is just letting people know that, that that we have a spring clean up available at …
  • Justin Woodford
41:00 – 41:00
Promotion.
  • Justin Woodford
41:00 – 41:04
And again, it’s going to e-mail them before we spend the money to do this.
  • Justin Woodford
41:04 – 41:07
There’s only costs about 35% each of these watchmen bombs.
  • Justin Woodford
41:10 – 41:11
So a lot of these went out.
  • Justin Woodford
41:25 – 41:26
Changes Page.
  • Justin Woodford
41:31 – 41:34
Trying to show you guys some other examples are obviously a lot of stuff going out here.
  • Justin Woodford
41:35 – 41:35
These are.
  • On Hand Lawn
41:36 – 41:36
Postcards.
  • Justin Woodford
41:39 – 41:39
Close up.
  • On Hand Lawn
41:40 – 41:43
Did you say, did you say voice, 35% each?
  • Justin Woodford
41:45 – 41:45
Roughly.
  • Justin Woodford
41:45 – 41:46
Yeah.
  • Justin Woodford
41:47 – 41:51
It depends on, you can get that certain times of the year they have promotions on credit, So the only thing with credit.
  • Justin Woodford
41:51 – 41:55
So, I believe it’s $69.5 per credit.
  • Justin Woodford
41:55 – 42:00
So voicemail bombs are half a credit postcards or one credit, depending on the size.
  • Justin Woodford
42:00 – 42:03
So, they have their own kind of currency within, and you can see it here.
  • Justin Woodford
42:03 – 42:06
So a number of credits, but 69 have some teach.
  • Justin Woodford
42:06 – 42:08
Sometimes, they have promotions where you can get 10% off.
  • Justin Woodford
42:12 – 42:16
So, these are the estimate, follow-up voice, no bombs going out, hand-written cards.
  • Justin Woodford
42:16 – 42:18
Anyway, you get the idea.
  • Justin Woodford
42:19 – 42:20
Really cool stuff.
  • Justin Woodford
42:20 – 42:22
Send Jim integrates.
  • Justin Woodford
42:22 – 42:26
We have it all built into our automation, so I’ll take, I’ll take questions now.
  • Justin Woodford
42:26 – 42:27
If you guys have any.
  • Justin Woodford
42:27 – 42:33
Let me get rid of this And I hope that was valuable for you.
  • Justin Woodford
42:33 – 42:34
Want to give you an idea of how these things work.
  • Justin Woodford
42:35 – 42:36
We are.
  • Justin Woodford
42:36 – 42:42
Another thing to note is, if you guys don’t have automations yet, through our relationship of service autopilot, we can get that waived.
  • Justin Woodford
42:43 – 42:46
It’s usually like 999 bucks get set up.
  • Justin Woodford
42:46 – 42:48
We can get at waves if you sign up through us.
  • Justin Woodford
42:49 – 42:53
We also are waiving our setup fee is where we have everything goes down to a monthly fee.
  • Justin Woodford
42:53 – 43:04
So if you want any of these automations, the prices are here depending on the complexity and the Send Jim has additional because we got to set up the custom postcards and something else you monitor.
  • Justin Woodford
43:04 – 43:07
We’re gonna make sure we are running, will be your contacts.
  • Justin Woodford
43:07 – 43:13
If you need any changes, any updates, just let us know any questions but you’ll just go to us will be your go to fewer automations.
  • Justin Woodford
43:14 – 43:20
Or, obviously, feel free to take our ideas more than happy to share them, we do at least termination fees.
  • Justin Woodford
43:20 – 43:27
You’re not going to need them, But we just need to know that people will because we’re putting a lot of upfront work to get the setup, we’re spending hours and hours of buildings in your account.
  • Justin Woodford
43:28 – 43:39
So, by waving the, the large, we used to have large setup fees like 1 of 2000 bucks because we spent a lot of time studying these things up in the beginning, we’re getting rid of that, but just to protect us, we do have a termination fee.
  • Justin Woodford
43:40 – 43:46
Once you have these, we’ve never had anyone actually do that, because once have this running, you see the value in your account and not gonna want to cancel it.
  • Justin Woodford
43:47 – 43:49
But, we do have that just in case.
  • Justin Woodford
43:49 – 43:50
But we’ve never had an issue of that.
  • Justin Woodford
43:50 – 43:52
Once you haven’t run, you’re not gonna stop.
  • Justin Woodford
43:52 – 43:55
So, any, any questions, I can take them now.
  • Justin Woodford
43:56 – 43:59
Anything else you guys want to see, I can try to try to show you.
  • Justin Woodford
44:00 – 44:07
I’m not getting into too, personal information in my client’s account, So, let me know if you have any questions.
  • Justin Woodford
44:10 – 44:13
Or feel free to shoot an e-mail, if you don’t wanna say I’m here.
  • Justin Woodford
44:15 – 44:17
Oh, that’s all I got for you guys today.
  • Justin Woodford
44:17 – 44:23
I will e-mail out a copy of this webinar, so you have it.
  • Justin Woodford
44:23 – 44:27
Or anyone who wasn’t able to attend live, I’ll send that to you as well.
  • Justin Woodford
44:27 – 44:29
So, there’s no questions.
  • Justin Woodford
44:29 – 44:31
I’m gonna end the webinar.
  • On Hand Lawn
44:33 – 44:34
Thank you very much.
  • Justin Woodford
44:35 – 44:35
All right, Thank you, Tim.

More To Explore

organic marketing efforts
Blog

The Importance of Organic Marketing Efforts 

Utilizing organic marketing efforts is an important part of running a business. Learn what organic marketing entails, and what sets it apart from paid marketing strategies.