Monday, I posted about some of the common mistakes people make when it comes to CTA and how it can hurt their business. Today I am going to continue with that topic and look at how too many CTAs can overwhelm customers and make them exit out of your website quickly.
A good example would be a restaurant with too many items on their menu. If you have ever been to one of these restaurants, you know how overwhelming it can be. It’s hard to make a decision because there is so much from which to choose. Many times, you might just choose something that is tried and true that you know you are going to like rather than choosing something exciting and new simply because there are too many options. You might even miss out on something that you will enjoy because you are too overwhelmed.
Compare this to your online business. The last thing that you want to do is to give people too many options when it comes to your CTA. Let’s look at some examples.
Example of Too Many CTAs:
- Sign up for our newsletter to get free shipping!
- Try our new skin cream at 10% off!
- Host a party and get free gifts!
- Become a consultant now and earn money!
Yes, all of these CTAs have a different offer to them. But putting them all in one spot is going to be overwhelming to your visitors. But what can you do to make sure that people see your great offers?
Below are some tips to avoid overwhelming visitors with too many CTAs.
Know the Main Goal
If you are asking visitors to do a lot of different things, such as signing up for your newsletter, following you on Facebook or Twitter, etc, chances are that you are overshadowing the main goal with a lot of other smaller goals. Focus on a single main objective for conversion. Then you can use CTAs for driving people through your specific funnel.
Do Testing to Avoid Too Many CTAs
Strategy is another way that you can reduce your number of CTAs. An easy way to do it is through a few A/B tests. Doing this will help you with determining what CTAs you should eliminate. You can also review your heat maps to find out which of the CTAs rarely are clicked.
Reduce Your CTA Number
Once you have done the two steps above, you want to eliminate those CTAs that are low performing. Then whittle away at your CTAs until you have the one that is most important. Once those multiple CTAs that are begging for the visitor’s attention have been eliminated, you’ll be able to put your focus on driving visitors down one clear path.
As you can see, having too many CTAs can really hurt your business and can possibly make people exit out of your website before they realize what you have to offer. What does your website look like? Do you have too many CTAs that can make your visitors crazy? Maybe it’s time to do a CTA audit.
I hope that you have enjoyed this blog. Friday I will be continuing with this series with the next topic, hard to find CTAs.