As a business owner, one of the things that you might find yourself doing is looking for promotional products. But how do you know what items to choose? Well, that is why we have created this guide. Below are four tips that you can use to choose the right promotional items for your brand.
Consider Your Target Audience
The first thing you want to do when you are choosing your promotional products is to think about your target audience. Are you more interested in reaching homemakers? Are you trying to reach kids? People with a certain goal in mind? The people you are trying to reach should be your first consideration since they are the ones who are going to be using your service or product and therefore the promotional item.
Choose Promotional Items They’ll Use
The second thing that you want to do when choosing a promotional product is to choose something they’ll use. The last thing you want to do is to spend a lot of time and money choosing your items only for people to throw it away. That’s why you want to keep your target audience in mind.
Choose Items that Complement Your Brand
Next, when you are choosing your promotional products you want to choose something that complements your brand. For instance, a landscape company might consider giving out packets of seeds and magnets with their business name and number on them if they have a smaller budget. If their budget is bigger, maybe gardening gloves, mugs, or buckets with their company information on them.
Choose Promotional Items That Won’t Be Tossed
Finally, when you are choosing a promotional product, you want to make sure that the item is going to stick around for a while. This is why I mentioned both packages of seeds and magnets above. A customer isn’t going to keep an old seed package, but they will (hopefully) keep a magnet. This way you are giving them something that they can use now (the seeds) and something they can keep (the magnet).
Of course, there are always going to be people who throw out the items that you give them no matter how good they are. But when you follow these four simple tips, you’ll get better results.
