Postcard marketing is one of the best and most affordable options for a business. However, even with its effectiveness and its affordability, if you make mistakes with your postcard marketing, it can end up costing you. Below are 4 common postcard marketing mistakes that you should avoid.
Postcard Marketing Mistake 1 – Not Having a Goal
You need to have a certain goal for your postcard mailer. It might be to get current customers to try a new service or product, attract some new customers, or develop some new sales leads. It’s essential to figure out this goal before creating your postcard. This way you can make sure that the message and CTA are right.
Postcard Marketing Mistake 2 – Not Targeting Your Best Prospects
Who are you trying to target? If you are targeting homeowners, you don’t want to send your postcards to people who live in apartments. If you are targeting young professionals, sending them to retirement homes is probably not your best bet.
When you mail your postcards to an incorrect list it’s a very expensive mistake. Not only are you wasting your money on your postcards, but you are wasting your time.
Postcard Marketing Mistake 3 – Not Having a CTA
When someone is preoccupied or busy, they might see a postcard that interests them. however, if they aren’t sure what they are supposed to do with the information, they’re going to put your postcard aside and read it later. Or they might just toss it into recycling. So you want to make sure that you are telling them what you want them to do with the information that you have given them.
Postcard Marketing Mistake 4 – Stopping at a Single Mailing
A lot of businesses believe that it’s a good idea to simply send out a single mailing. But this is not a good idea. You want to send out multiple mailings and send them all to your same list. This is going to be a lot more effective and bring more results than if you only do it once. When they are consistently seeing your company’s name, it’s going to build familiarity and credibility.
These are four mistakes that you want to avoid making when it comes to postcard marketing. If you are ready to try postcard marketing and you are looking for a place where you can order your postcards, we recommend SendJim Marketing. We use them ourselves and we love their results.
