As a landscaper, you know that you have a lot of competition in your area for your business. Not only do you have other landscapers, but you also have customers who are already doing their own lawn care. So you have to come up with a lot of reasons why they should choose you. This is where having good landscaping business marketing comes in. To help you know how to get started we have some marketing tips that you can use to help you drum up business.
Landscaping Business Marketing Tip 1 – Have a Website
The first thing that you want to do is to make sure that you have a website. Yes, you probably advertise on Facebook. However, having a website gives you a lot more opportunities than just having a Facebook page will give you. With the right keywords and SEO, a website can be worth its weight in gold.
Landscaping Business Marketing Tip 2 – Create a Blog
The next thing that you want to do is make sure that you have a blog on your website. this serves a few purposes. First, a blog that is updated regularly is going to help bring people to your website. Secondly, it’s going to give your visitors helpful information and show them that you know what you are talking about.
Landscaping Business Marketing Tip 3- Include Offline & Online Marketing
Finally, you want to use both offline and online marketing. For offline marketing, we highly recommend using lawn signs and postcards. These are both affordable options even when you are starting out, but they are very effective. For online marketing, we recommend using email marketing through a program such as Service Autopilot.
These are three things that you can do when you are looking for landscaping business marketing options. They aren’t going to solve all of your problems, but they are going to help you with getting more customers for your business. Once things get started the momentum that you see can be astounding.