Welcome to the middle of the week. The holiday season is quickly coming up on us. Is your business ready? If you already have a marketing email strategy, what about a strategy that includes holiday marketing emails? Below are four tips that you can use for sending out holiday marketing emails that are more likely to be opened.
Segment & Target Your Lists for Holiday Marketing Emails
You want to make sure you’re updating your lists, expanding them, and checking the list twice. If you’re a business that is only in the United States, you don’t have to worry about other countries. However, if you have an online store that sends out emails around the world, the last thing that you want to do is to send out a Happy Thanksgiving email to someone in India.
You also should make sure that the emails are read only by the people who are truly interested in what they have to say. When you segment your lists, you are going to help you focus on those recipients who have a better chance of taking advantage of sales based on interests, consumer behavior, demographics, geographics, and more. When you are accurately grouping and clustering the email lists, you are going to have a better chance of success.
Personalize Campaigns for Holiday Marketing Emails
If you’re interested in delivering the perfect content to the subscribers, one of the best ways that you can do this is through personalized messages. Another thing that you want to do is to have the right CTA. This is the time that you want to look at the historical data and use it. Nearly three-quarters of marketers have said that personalized, targeted emails increased their customer engagement.
Personalized subject lines also help the email to stand out in an inbox that is jam=packed with other similar authors. But you don’t want to stop with just the subject and your text. Using consumer behavior also is going to help with effectively personalizing and customizing the emails during the holidays.
Use Emojis to Increase Your Holiday Email Open Rate
Another great way that you can personalize emails is by adding some whimsy to the email subjects. Since emojis have become more commonplace in our everyday digital life, jumping on this trend can help you with getting people to open your emails. Brands that used emojis in their subject lines saw an increase of 56%.
Now is a great time to give this a try. When you are using emojis you want to know how the different platforms might display them differently. Sometimes a platform might not display them right at all. So you want to test any emojis you are going to use to make sure that they are compatible.
Showcase Some Exclusive Discounts & Seasonal Offers
One of the best and most direct ways that you can distinguish your company from the competition is to offer limited promotions and exclusive holiday offers. This is the time that you want to highlight your top discounts and sales. Even when you don’t have physical products and you’re a service-based business, you can find a way to entice new customers.
One of the ways that you can do this is to create something like 12 days of deals. Each day the person gets a deal for your business.
These are four tips that you can use to increase the chances of people opening your holiday marketing emails. If you are interested in having us write your marketing emails for you, contact us and we’ll be glad to give you a quote. Also, follow us on Facebook to get more tips.