Happy Monday! I hope you had a good weekend! Last Friday, I started a new blog series about Facebook ads by giving you some tips about objective setting. Today, we’re going to talk about targeting your audience for your ads.
One thing that you know about Facebook is that it has millions of users. And each minute those users make as many as:
- 510K comments
- 130K photo uploads
- 293 status updates
That means that even when you know your target audience, you have A LOT of competition. This isn’t even factoring in all the other businesses that want to target the same audience that you are targeting.
This means that you have a lot of competition for those users. You’re not just competing with the other businesses, you’re competing with your audience’s colleagues, friends, and family.
What does this mean? If mean that if you’re not properly targeting your audience, there’s a good chance the ads are going to be lost.
So this doesn’t happen, it’s essential to create content that is interactive and engaging. You then need to optimize the ads so they’re shown to the right people. Otherwise, you are going to waste a lot of time and effort since leads won’t be generated.
Targeting Your Audience – How to Make Your Ads Stand Out
So, now that you know how important it is, how do you go about targeting your audience. Fortunately, one of the answers is right there in Facebook – the inbuilt features for targeting your audience with the right demographics.
Key Points to Remember When Targeting Your Audience
- Location- You want to make sure that you’re targeting your audience based on things such as their zip code, state, country, etc. This can also be streamlined further so that you’re targeting those who work in certain areas.
- Demographics – These are things such as marital status, income levels, age and sex.
- Interests: When you’re defining your market, you want to make sure that you’re considering interests. For example, if you sell cameras, one interest that you can use is people whose interest is art or photography.
- Engagement – Engagement’s a great way that you can get the content to people who will probably interact with your content. Setting the ads based on engagement simply means that those who recently commented, followed or liked you on Facebook also will see your ad.
- Behaviors: There’s a targeting tool Facebook has known as Facebook Pixel. It tracks a suer’s behavior and displays ads accordingly. It’s a great way that you can efficiently target ads. For instance, when someone visits your website, they’ll get ads based on the site.
- Automatic Optimization – Once you’ve set your various target options Facebook provided, you’re able to also set it so Facebook will optimize your audience automatically for you.
Remember that when you create your ad, you shouldn’t set it to reach every Facebook user. You should simply set it so those who are going to see it are more likely to act upon it. That’s why it’s essential to use the key points for targeting your audience. However, you also have to be careful. If the size of your audience is too small, the ad may not be delivered.
When you choose the correct audience, it’s not only going to increase your chances of success, but it also will help keep your advertisement costs down.
I hope that you found our blog about targeting your audience helpful. Stay tuned, because Wednesday I am going to talk about the different types of ads and how to choose the right one for you. And don’t forget to check out our Facebook page.
Hope you had a great day and will come back tomorrow! Please feel free to comment below and let me know what you think.