As a business owner, you want your customers to come back again and again. You want them to feel important. One of the ways that you can do both of these things is by offering extended warranties. Below are three benefits of offering extended warranties to customers.
Extended Warranties Offer Product or Service Protection
When someone talks about warranties, this is the thing that they think about. An extended warranty gives protection for your service or product. However, this protection might make a person choose to buy the service or not.
If there’s someone who’s deciding between two services that cost the same, they are going to choose the one that has a warranty. This is especially true when it comes to high-priced services. They might be nervous about spending a lot of money. But if you offer an extended warranty, they have more confidence in the service and in you. It also will encourage repeat sales. When a consumer knows that they are able to trust you to fix problems when they arise with your service, they’ll keep returning to you.
They Make Customers Feel Like VIPs
When you’re offering extended warranties to customers, you’re ensuring that customers come back. This is because you’re showing that you are concerned about their needs. Rather than a customer worrying about something going wrong with a service, they’re able to just enjoy the service. Every customer feels like they’re valued, and their needs are being met. Whether they’ll ever take advantage of the warranty or not, simply knowing the security is there makes them feel like they’re important.
Customers Get Security with Purchases
If your customer’s bought one of your services, there’s a good chance that they’re going to come back for more. The reason is that they feel that you’re trustworthy. Not only that, but there’s a chance they’ll buy your extended warranty each time. This is going to increase their loyalty further.
When you offer service warranties each time you make a sale, you’re giving them the peace of knowing you stand by your services. If there’s something that needs to be fixed, they know your company will make it right. This makes your customers feel appreciated and will help them respect your company. They’ll be loyal and tell others about you as well.
As you can see, there are three great reasons why you want to offer your customers extended warranties. When a customer knows that you will stand behind your work, they are more likely to come back to you again and again.
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