Do you use automated email marketing? If so, one of the best seasons is just around the corner – summertime. Summer email marketing is a great way to get more sales. Below are three tips that you can use to help your business flourish during the warm summer months and help your automated email marketing work hard for you.
Tie Your Automated Email Marketing Campaigns to the Summer Holidays
There are a lot of holidays and reasons to celebrate during the summer. Some of the most popular ones are:
- Memorial Day – Yes this is in May, but it’s a huge one
- Father’s Day
- Flag Day
- 4th of July
- Graduation (high school and college)
These are great things that you can include in the emails that you send during the late spring and summer. You can create some promotions that are tied to the different celebrations.
Catch Some Attention with Promotions & Tips in Your Automated Email Marketing
You are able to use your automated emails for announcing the summer hours of your business and any new products. However, if you’re looking for a way to grab your readers’ attention, think about adding some summer promotions and tips to your emails. Put yourself in their shoes and consider what is important during the summer.
Do you sell pet supplies online? then you want to include some ways that your customers can protect pets from the increased temperatures. Do you have a landscaping business? Now is a time that you can send them information about watering their lawns.
Warmly Welcome New Subscribers in Your Automated Email Marketing
Add a bit of sunshine to the lives of your new subscribers when you greet them with your welcome email through automation. Now is the time to introduce the business and give them an idea of what your emails are going to offer. You also want to have a CTA that will tell them what they should do next. You also might consider offering a gift, such as a discount on the first order they place.
These are three tips that you can use to help your automated email marketing to work hard this summertime. Don’t have a lot of time to put much thought into your email marketing? We offer email marketing writing services. Contact us through Facebook or through our contact form.