When you have a landscape blog, one of the things you want to do is to make it work for you. below are three tips that you can use to make sure that people are reading your blogs and that it’s working for you rather than against you.
Focus Content on Your Customers’ Needs on Your Landscape Blog
This is one of the biggest things that you want to do when you are blogging. Each of the regions in the US has certain growing conditions, based on humidity, rainfall, soil conditions, established laws and new construction, and more. So, you want to make sure that you are focusing on the conditions where your customers are. If you are in an area that is south and rarely receives snow or cold weather, then that’s not something you should blog about. Think about what people want to read about and write to that.
Keep the Landscape Blog Posts Simple
Yes, readers are going to want to be taught about things that have to do with landscaping. However, you don’t want to use a lot of information in technical terms that they’ll have trouble understanding. If you have to use a technical term, make sure that you explain it in laymen’s terms. You don’t want your readers to feel dumb, but you don’t want them to go searching for the information either. Placing it there will give them the information and show your expertise as well.
Remember a CTA on Your Landscape Blog Posts
This is what tells people what you want to do after reading your blog. This will either make them give you a call, fill out a form, or visit your Facebook page. This just shouldn’t be on your blogs, but it should be on anything that you use for marketing. This can be something like “If you are looking for someone to cut your lawn, call us today”.
These are three things that you want to do when it comes to your landscape blog. They will help bring visitors to your blog and make it more likely that they read your posts. Do you have trouble writing your blogs because you don’t have the time to do it? We offer to blog as one of our services. Contact us here to find out more or send us a message through Facebook.