Holidays are busy for everyone. But they’re also a great time for landscaping businesses to connect with customers, build loyalty, and bring in more work. In this blog, we’ll share 10 easy to follow holiday marketing tips for landscaping businesses.
What Does It Mean by Holiday Marketing Tips for Landscaping Businesses?
Holiday marketing tips for landscaping businesses help attract more customers during the holiday season.
Here’s what they include:
- Offering services like holiday light installation or yard decoration.
- Creating seasonal packages, like snow removal and gutter cleaning.
- Running promotions to encourage early bookings.
- Engaging customers through social media and email.
- Partnering with local businesses for cross-promotions.
1. Create a Holiday-Themed Service Bundle
Bundle popular services into a holiday package. For example, combine leaf cleanup, mulching, and winter pruning. Offer it at a flat rate for December. Customers love clear pricing and convenience during the holiday rush.
2. Offer a Limited-Time Discount for Early Booking
Winter can slow things down for landscaping work. Offer a discount for customers who book holiday services early, like snow removal or gutter cleaning.
For example, “Book by December 10th and get 10% off your snow removal service.” This creates urgency and fills your calendar.
3. Decorate Customer Yards for the Holidays
Add holiday light installation or lawn decorations to your services. You already know the layout of your customers’ yards, making setup easier. You can also offer to store the lights for them until next year as an add-on.
4. Run a Giveaway for Local Engagement
Host a holiday-themed giveaway on social media. For example, offer a free yard cleanup or a gift card for landscaping services.
Keep it simple: ask followers to comment their favorite holiday tradition or tag a friend. It’s a quick way to increase engagement and build local awareness.
5. Send Personalized Holiday Emails
Reach out to your customer list with a simple holiday greeting and a discount for future services. Keep it personal: “Hi [First Name], thanks for trusting us with your yard this year. We’d love to help with your holiday prep. Here’s 15% off any service in December.”
6. Partner with Local Businesses
Team up with other local businesses for cross-promotion. For example, you could pair your landscaping services with a local tree farm. Offer a discount on tree delivery if customers book your yard cleanup. This creates a win-win for both businesses.
7. Post Before-and-After Photos
Show the impact of your work by posting before-and-after photos of yards you’ve decorated or cleaned up for the holidays. Make sure to ask permission first. These visuals help potential customers imagine how their yard could look and inspire them to book.
8. Sell Gift Cards for Your Services
Offer gift cards as holiday gifts. Many people are looking for practical gifts during the holidays. A gift card for yard care or snow removal is a thoughtful and useful option. Promote this on your website and social media.
9. Run a Holiday Referral Program
Encourage your current customers to refer friends and family. Offer a small discount or a free add-on service for every new customer they bring in.
For example, “Refer a friend this December and get a free lawn edging service.”
10. Highlight Your Winter Expertise
Let customers know you’re not just a summer service. Promote your winter landscaping expertise, like snow removal, ice management, or prepping plants for colder weather. Customers need to know they can rely on you year-round.
Check our blog on marketing automation!
Final Thoughts
Now you have all the holiday marketing tips for landscaping businesses. It doesn’t have to be complicated. Think about what your customers need right now—maybe it’s clearing snow, setting up lights, or a quick holiday email.
Start small. Try one or two ideas and see what works. Your customers will notice the effort, and your business will stay busy this holiday season.
If you are looking for help with local marketing, contact Ready Business Systems today!
