Email marketing is one of the best and most effective ways to get new customers. That is if it’s done correctly. That’s why we thought it would be helpful to give you some tips to help you have successful email marketing.
Use a Real Name for Successful Email Marketing
When someone receives your email, they are more likely to open it if they see your actual name in the email rather than your brand. So, you want to use your name or the name of an employee in your email’s sender field rather than the brand name.
If you’re a solo consultant or a blogger, your brand name and your name might be the same. However, B2B or bigger retail brands might find this useful.
Make the Emails Personal
Recently I had a friend who told me that their daughter’s teacher sent her a form letter about how her daughter was doing. It included the words ‘your child’ and ‘his/her’. My friend was not happy about this, and no wonder.
The same thing goes in marketing emails. People don’t want to feel like they’re just another customer. They want to be treated like a real person rather than a number or dollar sign. So make sure that you are including their name in your email.
Try Using Emojis for Succesful Email Marketing
You may think of emojis as something that is fun that you put into text messages and maybe emails to your friends. But they can be a lot more. They actually can help with improving opens in your emails. Kim Courvoisier has said that brands that use emojis have seen more than a 50% increase in open rates of emails. So, surprising or not, successful email marketing can include emojis.
Give Valuable Information
Before you send off that email, ask yourself, “Would I open the email and read it?” Are you offering them something that can improve or change their life in some small way? The ultimate question is “Why should this person read this email?”
Offer an Incentive for Successful Email Marketing
If you can, offer them a reward for opening the email. Something like free shipping or a discount on their order. People love to save money. So, giving them a monetary incentive is sure to help conversions!
These are 5 tips that you can use to help you with getting more people to open up your emails and to help you on the road to successful email marketing. If you are interested, we also offer email writing services. Contact us here and we’ll be happy to give you a no-obligation consultation and let you know what we can do for you.