About a week or so ago, I posted a blog about the benefits of marketing emails. As a follow-up to that post, I thought I’d give you some tips on how to write great marketing email headlines. So, here are four tips that you can use to help make sure that your marketing emails don’t go right to the spam folder.
Keep Your Email Headlines Short
A good subject line for your marketing email is 40 characters or fewer, or around 5-7 words. Readers will want to be able to quickly scan through the inbox. Sometimes the subject lines that are only 1-2 words stand out and get opened.
Remove Anything Spammy
If your subject line is aggressively salesy, many times they’re marked by the inbox as spam. You shouldn’t include loud punctuation like lots of exclamation points and all caps. You also should avoid things such as ‘Free’ and ‘Buy now’. These are things that send them right to the person’s spam folder.
Rather than putting a focus on promotion, share information by offering expertise.
Why is it good to use questions as subject lines? A question is a great way that you can focus the attention of readers and make them curious. A question also will feel incomplete by itself. When you use a question, it will inspire your readers to open up the emails and get their answer.
Include Deadlines in Email Headlines
Since there are a lot of distractions that stand in between your reader and you, deadlines are a great way to grab their attention. It makes it feel urgent and it can encourage people to prioritize the email.
Successful promotions will likely include more than one email. First, the initial announcement to let people know about the date that is coming up. As your deadline approaches, remind the readers of the promotion using an email that says something about ‘Last Chance.”
These are just four tips that you can use to encourage your readers to open up your emails. Keep it short and give them a good reason to open the email.