As a business owner, you know that there are many facets to marketing your business. Social media, website, and blogs are likely types of marketing you have tried. But have you considered email marketing? If not, it’s something that you should consider. Below are four benefits that it offers you as a business owner.
Email Marketing Offers Personalized & Targeted Content
Your customers don’t want to read emails that sound as if it was just sent out to a lot of people. When you choose to do email marketing, it lets you segment customers into various lists. For instance, say you have a company that offers the following:
- Tree trimming
- Hardscapes
- Pest control
If you have customers who have contracts with you for tree trimming and pest control, but not hardscapes, you can send them emails that tell them the benefits. They already have the other two services, so they don’t precisely want to hear about the benefits of those services.
Email Marketing Offers Education
Although you want to get more customers for your business, you also want to give them information that’s helpful to them. Rather than simply telling them that your services are the best, show them the reason why those services may be necessary. Email marketing is something like a blog. The difference is that they are shorter and they are targeted more to the person to whom the email is going.
It Helps You Advertise Sales
There are people who may not have wanted your services before. However, these are the people that you want to reach out to when you are having a sale on those services. Whether you are giving them a dollar amount off, a percentage off or you are giving them something free, everyone loves to save money. This is the time that you reach out to the customers who have expressed interest in the past and let them know that you have a special going on.
It Lets You Thank Loyal Customers
If you have had customers for a while, don’t just use emails to advertise to them. Use them to thank them for being loyal to your company. It’s not a bad idea to have a loyalty program, either. The more you show that you appreciate your customers, the more likely they are to stay with your company.
As you can see, email marketing’s one of the best ways that you can reach out to customers. It’s one of the services that we offer through Service Pilot Automation. If you are interested, please let us know and we can show you some of the examples we’ve done for other customers just like yourself.
