Facebook is one of the best places that you can advertise your business. However, this is only true if you avoid making common mistakes on your Facebook business page. Below are some of the most common Facebook business page mistakes that you should avoid.
Using the Wrong Size Pics on Your Facebook Business Page
This can cause blurred and distorted images. The right size for a profile picture is 180×180. The right size for a cover photo is 851Wx315T. Make sure that you are having your business graphic specialist make them from your logo’s original vector version, and then check it on different mobile devices and browsers to see how it looks.
Not Using a Business Facebook Page
You have to set up and link your business page under a personal profile. However, you have to use it as a distinct and separate page with functionality and features that are unique to the business, which includes customer reviews. It’s possible to add other people as admins to the business page without them having access to the personal page.
Not Building Your Audience on Your Facebook Business Page
It’s important that you promote your business’s Facebook page. You want to invite people from your own network and ask family and friends also to do it. It’ also is a good idea to promote it on your printed materials, on emails, and to advertise it on your other channels such as LinkedIn and Twitter.
Even if your business isn’t yet open, it’s a good idea to build up some anticipation and share your progress. This way people know that the business is coming,
Being Extra Salesy on Your Facebook Page
Remember that, first and foremost, social media’s social. Share some pictures, highlight any involvement in community events such as charities. Are you going to a local trade show? This should be shared with the audience and be sure that you are tagging it. Simply because it’s the Facebook page for your business, it doesn’t mean that it has to be simply business. Show your followers and customers your organization’s personal side. Share office parties and birthdays, anniversaries and new hires. When you are sharing your voice and building your brand, people are going to be very excited about it and are more likely to come to your business when they need your services or products.
These are four Facebook business page mistakes that you want to avoid making. Otherwise you may that you are pushing possiible customers away. Are you interested in having someone take care of your Facebook business page marketing? Contact us and let us tell you what we can do for you.
