No matter what type of small business you have, your goal is to reach as many customers as possible. Chances are that you have a website. And that’s a good place to start. But having a website that advertises your services or sells your products isn’t enough. People want advice. They want to get free tips from you. When they know that you aren’t just after your money, though that’s the end goal, they’re more likely to come to you when they need your services. That’s where a blog comes in.
Why is this? Well, let’s look at three ways that a blog can help your small business.
It Gives Advice Related to Your Small Business
Remember when I said that people are looking for advice and tips? One of the best ways to do it is through a blog. You can always write blogs related to your business. For instance, you might write a blog about preparing your lawn for spring, if you’re a landscaper. Or, if you sell clothing, how to choose the perfect date night outfit. People will appreciate that!
It Shows Your Expertise
When someone comes to your small business, they want to know that you are a professional. Having a blog that offers advice can help do that. Some people write the blogs themselves, others have someone like me write the blogs for them. But either way, a blog shows that you know what you’re talking about.
It Lets You Connect with Visitors
Finally, a blog will allow you to connect with your visitors and readers. Give them an opportunity to comment on your blogs. Then reply to their comments. This will show them that you aren’t simply writing for the SEO aspect, although that is important. It shows that you care enough about their comments to reach out to them.
These are just three of the amazing benefits that a blog can offer to your small business. At Ready Business Systems, we offer blogging as one of our services. If you are interested in having me write for your blog, please comment below or contact us.