One of the biggest things that you have to do when you have a small business is to create a website for it and get online. but before you can create your website, you will need a domain name. Below are eight domain name tips that you can use to help you with coming up with the ideal domain name for your website.
Keep the Domain Name Short
A shorter name is going to be a lot easier for people to remember and correctly type. The last thing you want to do is to have people struggle to remember your website.
Use the Right Domain Name Extension
Choose .com rather than .net or other extensions unless another one is more appropriate such as .edu,.org, or .gov. For most domain names, the .com extension is the one that should be used.
Avoid Hyphens & Numbers
These are difficult to remember. They’re less memorable and elegant than domain names that only include words. They also can be misunderstood when the domain name is being said.
Make Sure It is Memorable
There are a lot of websites out there. You want to make sure your company’s website name’s catchy. This way people are going to remember how they can get to it.
Research Your Domain Name
Use Google to find out if there are similar website addresses online already. You also want to search the website USPTO.gov to see if it contains any kind of registered trademark.
Consider Purchasing the Domain
If someone already owns your domain, think about purchasing it if the price’s right. The majority of quality domain names already exist. So, you have to purchase it from the person who currently owns it.
Avoid Any Nonsensical Names
Yes, Google and Yahoo exist. But branding them is very expensive. Chances are that you aren’t going to have the capital needed for branding an unusual name like those.
Make Your URL SEO Friendly
If possible, make sure that you are using an URL that is SEO-friendly. It should include geo-location and keywords, so it’s picked up by the search engines.
These are eight tips that you can use to make sure that you have the right domain name for your small business. It’s not something that you should jump right into. It’s something that you should take time to consider so that you have the right one for you, your business, and your customers.
