A recent study found that nearly 40 percent of the businesses in the United States plan on expanding their use of data-driven marketing. One of the best ways to gather lots of consumer data is by having a website constructed. While there are a number of programs that will provide you with information about the people who visit your website, there is a way to find out more.
Using website cookies allows you to get to know your core consumer and what they want. Using a program like Adroll is a great way to obtain the ability to put cookies on a visitor’s device and track what they are doing. If you are going to use this digital marketing platform, allowing professionals to help you set it up and manage it is crucial.
Here are just some of the benefits that come with using website cookies for your small business.
Assessing the Number of Site Visits
One of the main reasons why business owners invest in a website is to attract new customers. Your website should feature lots of informative content and plenty of information about how to contact your business. Knowing just how many people are visiting your website on a regular basis is helpful. However, knowing exactly how many times a particular user visits your website is even better.
If you notice that the same person is visiting your website multiple times in a month timespan, it is probably an indication they are ready to make a purchase. Instead of letting this opportunity pass you by, take the time to reach out to the consumer in question. Sending out a few digital coupons to people who appear to be in “buying mode” can help you seal the deal.
Finding Out Where Visitors are Coming From
The main thing you need when trying to optimize your marketing campaigns is plenty of data. Finding out where visitors to your website are coming from is crucial. This information can help you figure out where your marketing efforts are paying off.
If you see a number of your visitors are coming from social media websites like Facebook or Twitter, ramping up your marketing efforts on these platforms is essential. The more you know about consumer behaviors and how they affect your business, the easier you will find it to attract a wider audience.
What Pages are Visitors Gravitating To?
Using website cookies will also provide you with information about what parts of your website people are going to the most. This information is crucial when trying to further optimize the website for better lead generation. Revamping the content on these popular pages and including effective calls to action will help you increase the number of viable sales opportunities your business receives.
Need Help Implementing New Technology?
If you are ready to embrace the power of automation, then the team at Ready Business Systems is here to help. Contact us now to find out more about the training and optimization assistance we provide.