It’s hard to believe that September is almost over. Today I was trying to think of a topic that might be interesting but also might hammer home the idea of why having a business blog is important in a way that may not have been covered. And then I thought of a couple of different experiences that my husband and I have had in restaurants.
Let’s look at the typical fast food restaurant.
Typical Fast Food Restaurant
People go to a fast food restaurant because they don’t have the time for a typical restaurant experience and maybe they don’t want to tip a member of waitstaff. So you are expecting the basic experience. At your typcail fast food restaurant, they:
- Takes your order
- Gives you your food
- May refill your drink if you go up and request it (if there’s no self-service station)
Otherwise you have to throw out your own trash, they rarely come and ask you if everything is okay. If there’s a problem with your food, you have to go up and tell them. But that’s what you come to expect from typical fast food.
Chick-Fil-A
At Chick-Fil-A, the staff:
- Takes your order
- Gives you a container and invites you to sit down
- Brings you your food to your table or hands you your bag to the side.
- Comes to your table and offers to refill your drinks and takes your trash for you.
- Asks you if your food is okay or if you need anything.
How Does This Relate to the Importance of a Business Blog?
So, what do these restaurants and a business blog have in common? Well, if we imagine the two restaurants as two different businesses with websites, I would imagine they would look like this:
| Typical Fast Food Restaurant | Chick-Fil-A |
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My point is that a business website without a business blog is like a typical fast food restaurant. It gives your visitors the bare minimum. Nothing extra, nothing special, it’s a website like all of the other websites without a business blog.
But a website with a business blog is like Chick-Fil-A. You get everything that you get from the typical fast food restaurant. Plus, you get the experience very similar to a sit down restaurant. All because the business loves their visitors and wants to give them the very best experience possible.
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