Welcome to October! For this month’s first post, we thought we’d continue a topic that we talked about in September – offline marketing with a door hanger marketing campaign. Door hangers make great offline marketing materials. Below are 6 tips that you can use to make sure that your door hanger marketing campaign gets the results that you want.
Set Goals for Your Door Hanger Marketing Campaign
Before you can start out with your door hanger marketing campaign, the first thing that you have to do is to figure out what your goal is for the campaign. What are your end goals? Do you want to find new customers with it? Do you want to encourage current customers to sign up for new services?
When you define your goals before you create your door hanger marketing campaign, you’ll be able to evaluate how effective it was, identify its weaknesses and strengths and address any issues before you start your next one.
Choose the Right Time to Distribute the Door Hangers
Having the right timing can help with making your campaign a lot more effective. You shouldn’t distribute the door hangers without thinking about the time. Otherwise, you are going to just be wasting time and money. The door hanger isn’t going to mean anything to the prospects unless they are ready to use your services.
Make Sure the Offer has a Limit on Your Door Hanger Marketing Campaign
A special, time-limited offer is a really crucial part of a door hanger marketing campaign. Half of the success of the campaign will depend just on your offer. That being said, not all of the offers are going to garner the right response from your recipients. Keep in mind that in order for the offer to be something your recipients, it should have a time limit on it and give them exceptional value.
Remember how Important Words are
You shouldn’t forget how important powerful words are. You should word your content in a way that it will make the offer sound great. Select headline which prominently will show your special offer, ask a question, or address a certain pain point. Then you want to explain briefly what your recipients are going to gain from taking up on your offer. Remember that you want to include a statement that is time limited. This is going to create urgency. Then create a great CTA.
Create a Great Design for the Door Hanger Marketing Campaign
Your door hanger marketing campaign’s design is the first thing that people are going to notice. People are going ot see that door hanger that is on their door. But the last thing that you want is that they only notice it. If you really want them to recognize the brand and see the special offer that you have as soon as they look at it, you’ll need an impressive design. This should command attention to take you up on your offer.
Choose colors that are attention grabbing, the right layout, fonts that are easy-to-read, and stunning photos. When you are really creative in your design, you are going to have a better chance of having a door hanger that will stand out and that people are going to respond to.
Choose a Reputable Company to Print Your Door Hangers
Finally, you want to make sure that you choose the right company to print your door hangers. THe company that we use and we encourage our customers to use is UZ Marketing. They offer a lot of offline marketing products, such as lawn signs and door hangers. Check them out here.
Thank you for reading today’s blog and we hope you have a good weekend. We’ll be back on Monday wiht another helpful blog.