Imagine scrolling through TikTok after a long day and stumbling upon a local landscaper showcasing their best work in 15-second clips. That’s how you can use TikTok for local business marketing.
TikTok is not just for dance challenges or viral memes anymore. Businesses are using it to connect with their communities.
If you’re running a landscaping business, TikTok can be your new marketing channel to attract local customers and grow your business.
In this guide, we’ll show you how to successfully use TikTok for local business marketing
Why Use TikTok for Local Business Marketing
According to Hootsuite, TikTok boasts over 1 billion users worldwide, but its location-based features make it highly effective for targeting local markets.
TikTok’s Growing Influence on Local Audiences
TikTok’s algorithm prioritizes local content, making it easier for businesses to connect with nearby users.
If your local landscaping company posts before-and-after lawn transformations with the hashtag #YourTownLandscaping, which the app naturally promotes to users in your area.
Engagement Rates That Beat Traditional Ads
TikTok videos often see higher engagement than static social media posts.
Showing quick tips on seasonal lawn care or sharing behind-the-scenes videos can spark interest and interactions for landscaping businesses.
Steps to Start TikTok Marketing for Landscaping Businesses
Step 1 – Create a Localized Profile
- Use your business name and include keywords like “landscaping in [Your Town].”
- Add a clear bio with contact details and a call-to-action, like “DM us for a free quote.”
Step 2 – Research and Use Localized Hashtags
- Look up trending hashtags specific to your area, like #LandscapingYourTown or #LocalLandscaperTips.
- Combine these with popular TikTok hashtags to expand your reach, such as #LandscapingIdeas or #BeforeAndAfter.
Step 3 – Post Relatable Content
Showcase your services through short, engaging videos
- Quick “how-to” clips, like edging a lawn.
- Transformational content: A messy yard turned into a pristine landscape.
- Customer testimonials in video format.
For example, post a timelapse of a backyard transformation with captions like “Making Your [City Name] Backyard Dreamy in One Day.”
Tips for Boosting TikTok Engagement for Landscaping Businesses
Experiment with Trends
Participate in TikTok trends and challenges, but align them with your business.
- Tip: Use a trending audio clip to show a lawn’s transformation.
Collaborate with Local Creators
Partner with TikTok influencers in your area to expand your reach. They can promote your business to their local followers.
Post Consistently
Stick to a posting schedule, like three times a week. Use analytics to find the best times to post for your target audience.
Measuring Success on TikTok for Local Business Marketing
Track Engagement Metrics
Monitor views, likes, shares, and comments to see which content performs best. Use TikTok’s built-in analytics to track your growth over time.
Evaluate ROI for Local Leads
Measure how many inquiries or leads come directly from TikTok. Offer a discount code exclusive to TikTok viewers to track conversions.
Final Thoughts
Now you have a clear idea of how to use TikTok for local business marketing.
By sharing relatable content, leveraging local hashtags, and staying consistent, you can turn TikTok into a lead-generation tool for your landscaping business.
Start small, experiment with trends, and see what resonates with your audience.
The best part? It doesn’t cost a thing to get started—just your creativity and a bit of time. Reach out for our marketing-related services here.
FAQs
1: How much time should I spend on TikTok marketing?
Start with 1-2 hours a week. Use that time to plan, shoot, and post content while engaging with followers.
2: Do I need expensive equipment to make TikTok videos?
Nope! A smartphone with decent video quality and natural lighting is enough. Keep it authentic—overly polished videos might even feel less relatable.
3: Can TikTok work for businesses targeting older audiences?
Yes! While TikTok’s younger audience is prominent, more users aged 35+ are joining. Share content that appeals to homeowners or decision-makers, like lawn care tips or design ideas.
4. What’s the ideal posting frequency?
Aim for 3-5 posts per week. But quality over quantity—don’t post just for the sake of it.
5. Can TikTok help with seasonal promotions?
Absolutely. Use TikTok to highlight seasonal services or discounts, like fall cleanup deals or holiday landscaping tips, to attract customers during specific times of the year.
