As a business owner, chances are that you have a website. Your website might talk about the services that you offer, or it might be a store where you sell items. No matter what kind of website you have, one part of your website should be a blog. Yes, blogs can help with SEO and that is important. But even more important, blogs are a popular way to communicate with your visitors regularly.
But beyond having a blog, it also should be kept up on a regular basis. Even if you only post once a week or twice a month, being consistent is essential to your business. Below are three benefits of posting blogs regularly.
Regular Blogs Keep You Relevant
The first reason why you want to make sure that you are always posting new blogs, whether it’s once a week or once every other week or so, is because it keeps your blog relevant. The last thing that you want is for people to come on your blog in July and see your last blog talking about Easter, or worse, Christmas.
If it’s the middle of summer and you are still talking about snow and winter, not only does it look bad with SEO, but it also shows visitors that you don’t care enough to keep your blog up. It also could say to your customers that you’re sloppy.
They Keep Your Visitors Coming Back for More
The second reason why you want to keep putting up blog posts on a regular basis is that when people follow your blog, they know that on a certain day of the week you’re always going to have something important to say. They are going to come back to your site on that day or the day after to see what is new to read.
When your blog remains stale, people lose interest. This often happens because they think that you don’t care about their needs.
They Show Your Visitors You Care
The third reason why you want to keep posting on your blog regularly is because it shows your visitors that you care bout what they need. Sure, you might put a blog in there about a new product. But a lot of blogs cover topics like tips and advice that relate to your business. When you post on a regular basis, it shows that you don’t just care about your visitors’ money. You care about their needs. And, when you show this, they will be more likely to use your services.
These are just three of the reasons why you want to make sure you’re keeping up with your posts. Yes, it’s good for your site’s SEO. However, it’s even better for your visitors and your potential sales. It’s pretty incredible what a difference a blog can make.
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