We have started revamping our blog. That means we are going to start concentrating on specific types of topics on Mondays, Wednesdays, and Fridays. Mondays we are going to discuss customer interactions and tips for creating positive experiences. Today we are going to discuss some tips for writing business emails to your customers. These tips will help your emails look professional and help keep your customers coming back.
Personalize Email Interactions
One of the most important things in customer service is personal service. Even though email templates can be helpful, there are times when you really want to reach out to someone with a personal message rather than one that is cookie cutter. This not only shows that you are friendly, but that you value them enough to write a message that is geared towards them.
Promise Timely Results & Deliver
Your customers never should have to send out follow-up emails to check on a support request status. Think about the times that you have been in the position of your customer and how frustrating it is. So, you want to make sure that you’re following up with them. If you say that you will get back to them by Friday at 3, make sure that you do that. Even if you have nothing new to report, it’s important that you keep your word. Otherwise, your customers might think that you sent your business emails to placate them without ever intending to deliver.
Keep It Simple in Business Emails
You know all of the jargon and lingo from your business, and you know what you’re talking about. Your customer probably doesn’t. So, you want to keep your emails simple so that your customers don’t get turned off or feel dumb.
For instance, say you send an email about a great deal you have on LC, which is your abbreviation for Lawn Care. Your customer doesn’t know that. Even though you have an internal abbreviation that everyone in your business knows, your customers can’t read your minds. So, in this instance use the words Lawn Care rather than your abbreviation. This is also important when you are writing your website content.
If you make your customers feel like they are dumb, you may be pushing them away because they have questions that they may not feel comfortable asking.
Thank Your Customers in Your Business Emails
Lastly, make sure that you are thanking your customers. Thank them for being a good customer, for their patience, their order, etc. Customers like knowing that they aren’t just another paycheck to you and that you appreciate their business.
The best tip of all I can give you is to think of the things that you want when you contact a company through customer service. Then, make sure that you are providing your customers with that same level of service and consideration.