Did you ever grab your mail and find a postcard that made you stop and read it? That’s postcard marketing done right.
A well-designed postcard can grab attention fast. No clicking, no scrolling. Just a message right in your hands. And if the design is good, it sticks.
But not all postcards work. Some end up in the trash.
We’ll walk you through 5 postcard marketing examples in 2025 that work and why they get results.
1. Personalized seasonal promotions
Landscaping needs to change with the seasons. Sending postcards at the right time makes your offer more relevant and increases response rates.
- Spring Cleanup Services can include lawn aeration, mulching, and garden bed preparation.
- Summer Lawn Care can focus on mowing, irrigation, and pest control.
- Fall Leaf Removal can promote leaf cleanup, gutter cleaning, and winter preparation.
- Winter Snow Removal can target driveway clearing and de-icing services.
Adding a time-sensitive discount encourages quick action.
2. Showcasing Before and After Transformations
Landscaping is visual. Showing results is more convincing than describing them.
- Use high-quality images of actual projects.
- Keep the text minimal and let the visuals do the talking.
- Add a short description of the work, such as “Lawn makeover in just three days.”
- Include a call to action like “Call today for a free estimate.”
3. Integrating QR Codes for Easy Engagement
Postcards work even better when they lead to an online action. A QR code makes it easy for homeowners to respond.
- Link to your website where they can view services and pricing.
- Please direct them to a booking form for easy scheduling.
- Show a short video explaining your process.
- Offer an exclusive discount that is only available through the QR code.
Making it simple for customers to take the next step increases response rates.
4. Highlighting Customer Testimonials
Trust plays a big role in choosing a landscaping service. Featuring customer testimonials builds credibility and makes new clients feel confident.
- Keep the testimonial short and easy to read.
- Use a real name and location to make it more relatable.
- Include a star rating or a short quote like “Best lawn care service I’ve ever had.”
- Add a call to action like “Join our happy customers. Call now.”
5. Promoting Eco-Friendly Landscaping Services
Homeowners are looking for businesses that use sustainable practices. Highlight your eco-friendly method on your postcard.
- Mention the use of organic fertilizers and chemical-free treatments.
- State that your postcard is printed on recycled paper to show your commitment.
- Promote water-efficient landscaping solutions like drought-resistant plants.
- Use phrases like “A greener lawn starts here.”
Boost Your Landscaping Business with RBS Postcard Marketing
A strong postcard campaign brings in leads, but managing it can be time-consuming. Ready Business Systems helps landscaping companies design and send high-impact postcards that drive results.
We offer:
- Custom postcard design tailored to your brand and services
- Targeted mailing to reach the right homeowners in your area
- Integration with SendJim and USPS for seamless delivery
- Additional marketing support, including yard signs and social media strategies
FAQs
1. How does postcard marketing help my landscaping business?
It puts your services directly in front of homeowners, increasing brand awareness and generating leads without relying on digital ads.
2. What should a landscaping postcard include?
Include your business name, logo, high-quality images, a short message, and contact information like a phone number or QR code.
3. When is the best time to send postcards?
Spring for cleanup services, summer for lawn care, fall for leaf removal, and winter for snow removal (if applicable).
4. How can I track postcard campaign results?
Use QR codes offer codes, track call volume, and ask new customers how they found you.
5. Can RBS handle the entire process?
Yes, we design, print, and mail postcards to help you get more leads. Ready Business Systems can help. Contact us today to start your postcard marketing campaign and grow your business.
