You drive past a busy street and see yard sign marketing templates in action. Bold colors, clear messages, and a quick way to grab attention. Just a few seconds and you know what they’re advertising.
If you’re looking to create yard signs for business advertising, Canva makes it easy. No design skills? No problem.
We’ll walk you through how to make professional-looking yard signs in minutes, step by step.
Designing effective Yard Sign Marketing templates using canva
Creating eye-catching yard signs is a powerful way to promote your landscaping business. With Canva, you can design professional yard sign marketing templates without any design experience.
Here’s how to do it:
Step 1: Sign Up for a free Canva account
Canva is a free tool that simplifies graphic design.
- Visit Canva’s website and create an account.
- Use your email, Google, or Facebook to sign up.
- Once inside, you’ll have access to thousands of design templates.
Step 2: Choose the right yard sign template
Picking the right template saves time and ensures a polished look.
- Type “yard sign” in the Canva search bar to browse pre-designed templates.
- Look for layouts that are simple, bold, and easy to read for landscaping businesses.
- Select a template with space for your logo, a short message, and contact details.
Step 3: Customize your yard sign design
Now, make the design your own.
- Add your business name and logo
- Click the text box to enter your business name.
- Upload your logo under the “Uploads” tab.
- Resize it so it stands out without overwhelming the design.
- Use bold colors and fonts
- Stick to two or three colors that match your brand.
- Choose a thick, legible font that’s easily read from a distance.
- Include key information
- Keep your message short and direct.
- Example: “855RILAWNS – Call Now!”
- Add a large phone number or website link.
Step 4: Incorporate high-quality images
Adding images can make your sign more appealing.
- Use Real Photos of Your Work
- Upload high-resolution pictures of your landscaping projects.
- Crisp, clear images build trust and showcase your services.
- Access Canva Free Image Library
- Search “landscaping” in the Canva free stock image section if you don’t have photos.
- Select images that represent your services well.
Step 5: Download and print your design
Once your design looks good, it’s time to finalize.
- Double-check details
- Make sure all text is readable, and the contact info is correct.
- Download your design
- Click Download in the top right corner.
- Select PDF Print for the best quality.
- Print on weatherproof materials
- Use corrugated plastic or aluminum for durability.
- Check with a sign shop for the best material options if printing locally.
Best practices for yard sign marketing
Even the best signs won’t work if they aren’t placed and designed correctly. Follow these tips to maximize results.
1. Choose high-traffic locations
- Busy Intersections: Place signs where cars stop, like at red lights.
- Customer Yards: With permission, leave a sign after completing a job.
- Near Competitors: Position signs near other landscapers to stand out if allowed.
2. Keep your message simple
People only have a few seconds to read your sign.
- Use five words or less for the main message.
- Example: “855RILAWNS. Call Today!“
- Make sure the phone number is the biggest element on the sign.
3. Follow local rules
Every city has different regulations for yard sign marketing.
- Check local laws before placing signs on public property.
- Some areas require permits, while others limit sign size or placement time.
- Always get permission from homeowners before placing signs on private property.
4. Use consistent branding
Your yard sign should match your other marketing materials.
- Use the same colors and logo as your website, social media, and truck decals.
- Keep messaging aligned across all platforms to reinforce brand recognition.
Supplemental marketing solutions for landscaping businesses
Yard signs work even better when combined with other marketing tools.
1. Postcard campaigns
- Send direct mail to neighborhoods where you’ve worked before.
- Offer seasonal promotions, like fall cleanup discounts.
2. Social media engagement
- Post-before-and-after landscaping photos in local Facebook groups.
- Encourage satisfied customers to leave reviews and share your posts.
3. Vehicle wraps
- Turn your work truck into a mobile billboard.
- Use the same design elements from your yard signs for brand consistency.
Final Thoughts
A yard sign that blends in won’t bring results. A well-designed one catches attention and turns viewers into customers.
Simple changes like bold colors, clear messaging, and strategic placement can make all the difference. Keep it readable, direct, and focused on what matters.
If you need professionally designed yard sign marketing templates, we can help. Our team creates customized signs that boost visibility and drive leads. Contact RBS today to enhance your marketing strategy.
