Santa Claus isn’t the only one who has a naughty and nice list. The people to whom you send your emails to also have a naughty and nice list. If you use Service Autopilot automation to send out emails, here are three ways that you can make sure that they are on your customer’s nice list instead of being on the naughty list and relegated to the trash folder.
Make Sure Service Autopilot Automations Emails are Valuable
The last thing that you want is to constantly send someone advertisements in your Service Autopilot automations. If they have ordered from you in the past, or they simply requested a quote, they know your company exists. They know what you have to offer because they requested a quote or information. Unless you have a new service that you are offering or you have a special deal just for them, chances are that they don’t want a bunch of emails that just advertise your services to them.
Now, that’s not to say that you can’t write an email or blog that includes a link to the service that you offer. For instance, recently I wrote a blog for one of our landscaping clients that had to do with partridges and pear trees. Now, I wrote it as something and informative due to the Christmas season. But at the end, I mentioned their tree cutting service. So, it’s possible to send out emails that are helpful and informative and still get the point across that you offer a service without being pushy.
Make Sure Your Content is Well Written
The next way that you can get on the nice list is to make sure that you have well-written content. No one wants to open up an email and find out that it’s written without any regard for spelling or grammar. You want people to come to your website and you want them to partake of your business services. That’s why you are sending out Service Autopilot automation emails. But if you have a sloppy email written, then it’s going to make them lose confidence in you.
Make Sure that Service Autopilot Automation Emails are Relevant
Finally, you want to make sure that hte emails you are sending are relevant to the season. Just like you want to do with your blog postss, the last thing that you want to do is to send out emails about a service you offer during the sumemr in the wintertime.
Thinking of the current season, how would you react if you went into a store in May, for instance, and you found that the Christmas decorations were already up? You would think that was a bit crazy, wouldn’t you? Well, think about how your customers are going to feel if you send out an email about snow removal in July. This is just an example, of course, but make sure that you are sending them out emails that are relevant.
Now, this isn’t to say that SOME planning ahead isn’t a good idea. Is it wintertime and you watn to send an email about spring planting or cleaning? Go for it. But send them out information too far in advance and there’s a good chance that one of two things will happen:
- They will forget when the time comes they can use the service
- They will think that you are loony for sending them information about snow removal when it’s 90 in the shade.
So, how are your emails that you are sending out right now through Service Autopilot automation? Are they on your customers’ naughty or nice list? Would you like some help with writing some new ones? We offer email writing services as one of our services. Contact us to find out more today!
