Too early to look for the top small business marketing trends for 2025? Not really.
The best businesses plan ahead, and 2025 is bringing big shifts in how small businesses attract and keep customers.
From smarter tech to hyper-personalized strategies, this blog dives into the 10 trends you can’t ignore to stay ahead of the game.
Our List of Top 10 Marketing Trends for 2025
Focus on Hyper-Localized Marketing
In 2025, more and more people search for “services near me.”
How to do this:
- Use Google My Business to add service areas.
- Create dedicated landing pages for the cities or towns you work in.
- Share local project photos on social media to show your connection to the community.
Leverage Google’s Ecosystem to Boost Visibility
What is a Google Partner? It’s a certified professional or agency that helps businesses succeed using Google tools. As a small business owner, you might not need to become one.
However, partnering with Google-certified experts can make a big difference.
Why it matters:
- Google Ads experts can help you target specific zip codes or demographics.
- Using Google Analytics can improve your website’s performance.
- A strong presence on Google Maps ensures you show up for local searches.
Personalized Marketing Through CRM Systems
Even small businesses want to make a personal connection with their customers, so CRM systems are key.
How a CRM helps your landscaping business:
- Send follow-up emails after a lawn care service.
- Offer seasonal promotions based on past bookings.
- Track inquiries to respond quickly and convert leads into clients.
For instance, if a customer books fall cleanup services, you can remind them about spring landscaping closer to March.
Short-form videos for Service Showcases
Videos aren’t just for big brands. Platforms like Instagram Reels, TikTok, and YouTube Shorts are perfect for landscapers.
Content ideas:
- Before-and-after clips of a lawn transformation.
- Quick tips like “3 steps to prep your lawn for winter.”
- Behind the scenes, your team is installing a new garden.
Sustainability as a Selling Point
Landscaping businesses are in a unique position to embrace sustainability. Customers are increasingly demanding eco-friendly services.
What you can do:
- Highlight native plants to reduce water needs.
- Promote organic fertilizers instead of chemicals.
- Share how you recycle yard waste or use electric equipment.
Partnering with Other Local Businesses
Collaborating with other small businesses creates new marketing opportunities.
- Partner with local nurseries to cross-promote services.
- Work with real estate agents to offer lawn services for homes on the market.
- Collaborate with pest control companies to offer combined packages.
AI-Powered Marketing Tools
Artificial intelligence is here to help small businesses.
How landscapers can use AI tools:
- AI scheduling tools ensure you get all the client appointments.
- Chatbots can handle inquiries 24/7.
- AI-powered design apps help create mockups for client proposals.
Automated email marketing
Generic blasts don’t work, but email does. Send personalized automated emails by segmenting your list.
- Seasonal reminders like “Is your lawn ready for summer?”
- Exclusive discounts for long-term clients.
- Educational emails like “How to care for your lawn after a big storm.”
Strong social proof with reviews.
Online reviews are the new word-of-mouth. In 2025, they’ll matter more than ever.
- Request reviews from happy clients after each job.
- Respond to reviews to show you care about feedback.
- Feature reviews on your website or social media.
Mobile-first marketing
Most people search for services on their phones. If your website is mobile-friendly, you’ll stay caught up.
How to check:
- Test your website on a phone. Is it easy to navigate?
- Make sure buttons are easy to tap and contact forms are simple to use.
- Use responsive design to adjust content to different screen sizes.
Final Thoughts
Staying ahead of marketing trends for 2025 can give your landscaping business the edge it needs. From hyper-local strategies to smart tools like AI and CRMs, there’s plenty to explore.
Ready to level up your marketing? Contact Ready Business Systems today.
