Good morning! It’s hard to believe that it’s almost December! Today we are going to talk about business automation but with a new twist – the holiday twist. So here are some simple holiday business automation tips that you can use to make sure that your business automation helps keep working for you through the holiday season.
Holiday Business Automation Tip 1 – Understand the Season Is Unique
Even though you might have automated campaigns set up, the holiday season’s the time to review them. You shouldn’t set the campaigns and forget them so that you sound insensitive without meaning to. People are going to be visiting their loved ones and you are going to have abbreviated hours and possible weather problems to deal with, so you want to take that into account.
It’s also a good idea to remember that not everyone celebrates a certain holiday. If you know of customers who celebrate Christmas, Hannukah, or another holiday, it’s okay to acknowledge that. But if you aren’t sure, it’s best to send them a generic Happy Holidays card.
Although you may be going to take a break, you may be still going to have people signing up for the content. It’s good to begin by sending them a nice welcome email. Review your content to be sure that it’s fitting for holidays. Chances are that your emails won’t need a change in copy. However, it’s a good idea to review them to be sure that the copy’s still appropriate.
Next, you want to examine your drip campaign. Review the emails that are high-performing and then rewrite the ones that are low-performing. If you’re changing your copy during the holiday season, make sure that you make yourself a note to edit your emails when the new year comes. Chances are that your customers won’t like getting happy holidays emails in the middle of January.
You also want to review lead segregation. It’s not a good idea to wrongly categorize your leads when you aren’t monitoring your campaigns actively.
Holiday Business Automation Tip 2 – Organize Additional Channels for Customer Support
If you have team members who are planning to take some time off, you want to put some additional channels in for customer support. Using a bot on the website or your company’s social media will ensure that the customers are getting the necessary information while you are taking time off. Let the customers know when you’ll be back. This way if they are sending you messages, they’re going to know when they can expect to get a response.
Holiday Business Automation Tip 3 – Revise Any Scheduled Posts on Social Media
Automation tools for social media are very helpful for remaining connected when you are taking time off. However, you want to make sure that you’re triple-checking your content. Posting some content that is evergreen is a good way that you can reuse pieces that are high-performing. Make sure that you are scheduling posts regularly and that they’re engaging to your customers.
Holiday Business Automation Tip 4 – Look at Your Website’s Landing Pages
You want to review your landing pages for the holidays, too. These are going to be a wonderful way that you can convert users. Therefore, you want to examine them before taking time off. You want to check out whether your landing pages are performing well and then make any adjustments. Have you updated your copy? Is there a relevant CTA on your pages? Make sure that you are conducting all of the tests so that your landing pages can do their job and do it well.
Chances are that you’ve put automated actions on the landing pages of your site. For instance, when users download an e-book, they’re added to your drip campaigns. Have they been added to the right list? Are they receiving the right content based on the actions that were taken on the landing page? Take some time and make sure the processes are working correctly.
Holiday Business Automation Tip 5 – Remember to Be Grateful
Although a lot of things are getting back to normal there are still many people struggling. So you want to make sure that you’re showing gratitude to your customers. They can be thanked using a discount, personal note, or promotion so that you show them that you’re grateful for their business. You may have some campaigns that are set up. However, you want to go back to the automated emails for the holidays and add in something that says thank you.
It’s fine to take some rest and recharge time for yourself. Marketing automation is one of the best things that you can do to ensure your brand remains online. just make sure that you’re reviewing all of your copy and your tactics before you leave. This will help ensure that your automation is working for your business during the holidays.
The great thing about holiday business automation, and business automation in general, is that once you set it up it keeps on working. You just need to make sure that you are tweaking it here and there to ensure it stays relevant.
One of the best business automation programs that we use is Service Autopilot. It can be used for holiday business automation and throughout the year. Click here to find out more and read our review. Also, follow us on Facebook to get more tips.