direct mail conversion rates

posted in: Blog, Uncategorized | 0

according to SA, we got 32 total clients/leads from source: direct mail in 2015.
18 of these leads were converted to clients

so thats 56% win rate on these estimates from direct mail
.02% response rate (32 leads out of 15000 sent)

$5000 was spent on mail

which means:
$156 per lead and
$278 per client

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