direct mail conversion rates

according to SA, we got 32 total clients/leads from source: direct mail in 2015.
18 of these leads were converted to clients

so thats 56% win rate on these estimates from direct mail
.02% response rate (32 leads out of 15000 sent)

$5000 was spent on mail

which means:
$156 per lead and
$278 per client

Share This Post

More To Explore

Top-Ten-Customer-Service-Mistakes-to-Avoid
Blog

Top Ten Customer Service Mistakes to Avoid

It’s easy to make customer service mistakes, even if you don’t want to. Let’s say you have a frustrated customer who calls for help and