Is it time to update your website? If it’s been a while since you refreshed it, it may feel outdated or not performing as well as it should.
Websites need regular updates to stay relevant and keep visitors engaged. From updating website content to improving design and functionality, small changes can have a big impact.
In this blog, we’ll walk you through how to know when to update your website and why it matters.
Signs It’s Time to Update Your Website
If you’re wondering whether it’s time to update your website, here are specific signs to look for:
1. Slow Loading Times
Visitors might leave before seeing your content if your website loads more than three seconds. Use tools like Google PageSpeed Insights to check your speed.
2. Outdated Design
Does your website look stuck in 2015? Visitors expect clean, mobile-friendly designs.
For example, adding before-and-after photos of your landscaping projects in a modern gallery format can make your site more engaging.
3. Low Search Rankings
If your site isn’t ranking for local landscaping keywords like “lawn care in Rhode Island,” it’s a sign your website content needs a refresh.
Updating blogs and service pages and adding relevant local keywords can help.
4. No Mobile Optimization
Over 64% of online searches happen on mobile. If your site isn’t easy to navigate on a smartphone, you lose potential clients.
Make sure the forms, contact details, and photos are mobile-friendly.
Why Updating Website Content is Essential
Keeping your website content fresh isn’t just about aesthetics and staying competitive.
Here’s why:
- Google Loves Fresh Content: Regularly updating your blog with seasonal landscaping tips can attract local clients seeking leaf removal or spring cleaning services.
- Builds Trust with Customers: Updated service pages and reviews show you’re active and reliable.
- Reflects Your Current Services: If you’ve added new offerings like irrigation installation or organic lawn care, your website should highlight these services.
Practical Steps to Update Your Website
Here’s how you can update your website effectively:
Refresh Service Pages
Add more details to your service pages. For instance, if you offer “lawn maintenance,” include specifics like “weekly mowing, weed control, and seasonal fertilization plans.”
Create Localized Content
Write blog posts targeting specific neighborhoods or towns, like “Best Landscaping Tips for [Your City].”
Local SEO content helps you show up in searches for people nearby.
Update Photos and Portfolios
Replace old, pixelated images with high-quality photos of recent landscaping projects. Before-and-after shots can showcase your expertise.
Add a Blog
Blogging consistently can help answer common questions, like “How often should I aerate my lawn?” and position you as an expert in landscaping.
Make It Easy to Contact You
Ensure your contact forms, phone numbers, and social media links are easy to find.
Many landscaping businesses see an uptick in leads after simplifying their contact process.
Tools and Services to Help You Update Your Website
You don’t have to tackle everything on your own. Here are some tools and services to make updates easier:
- Ready Business Systems: Our services streamline everything from blogging to SEO and Google My Business optimization.
- Google Analytics: Track your website’s performance and pinpoint pages with high bounce rates.
- Canva: Design high-quality images and infographics for your blogs and service pages.
- Yoast SEO: Optimize your content for search engines with this WordPress plugin.
Final Thoughts
You’ve got to put time, effort, and focus into updating your website. Handling it alone can lead to missed opportunities and fewer leads.
When you work with experts, you’ll get a website that attracts visitors, ranks higher, and converts better.
Contact us today, and let us help you update your website for better results.
