Email re-engagement strategies are your second chance to bring back your lost subscribers. Some subscribers signed up, opened a few emails, and then vanished.
Maybe they got distracted. Maybe your emails got buried. Or maybe they just forgot why they subscribed. But they’re not gone for good.
The right email re-engagement strategies can remind them why they signed up and turn them into active readers again. Let us share 7 ways to bring inactive subscribers back.
Re-Engage Inactive Subscribers with Smart Email Strategies
Re-engagement emails can boost open rates, conversions and bring back lost customers. Here are 7 email re-engagement strategies to re-engage inactive subscribers:
1. Segment Your Email List Based on Activity
Not all inactive subscribers are the same. Some haven’t opened an email in months, while others open but never click.
Before you start re-engagement, sort your email list into categories.
- Track engagement: Check open rates, click-through rates, and response history.
- Create targeted groups: Segment subscribers based on their inactivity—3 months, 6 months, or longer.
- Adjust messaging: Tailor your emails to different groups instead of sending a one-size-fits-all message.
2. Send a Simple “We Miss You” Email
Sometimes, all it takes is a friendly reminder.
A “We Miss You” email works best when it feels personal and not automated. Keep it short, direct, and easy to act on.
- Use their name: A personal touch increases engagement.
- Remind them why they subscribed: Highlight benefits they’ve missed.
- Make it easy to return: Include a clear call to action to re-engage.
3. Offer an Exclusive Discount or Perk
People love a good deal. A limited-time offer can be the push they need to engage again.
- Seasonal discounts: Offer a percentage off for lawn care, fertilization, or seasonal clean-ups.
- Loyalty rewards: Give returning subscribers an exclusive perk, like a free consultation.
- Referral bonuses: Encourage inactive subscribers to refer a friend in exchange for a discount.
4. Share New Services or Business Updates
If subscribers haven’t interacted in a while, they might not know what’s new.
Let them know about:
- New landscaping services you’ve added.
- Upgraded equipment for better results.
- Seasonal services they might need soon.
5. Ask for Feedback to Understand Their Needs
Instead of guessing why subscribers stopped engaging, ask them.
A simple survey can help:
- Find out what they want from your emails.
- Identify issues that made them stop engaging.
- Show that you care about their input.
6. Improve Email Content and Frequency
Too many emails? Not enough? The wrong type?
Here’s how to adjust:
- Check engagement stats: Low open rates? Test a different subject line. Low clicks? Improve content.
- Send valuable content: Share seasonal lawn care tips, maintenance reminders, and exclusive offers.
- Avoid overwhelming subscribers: If people are unsubscribing, reduce email frequency.
7. Make It Easy to Unsubscribe
Not every subscriber will come back. And that’s fine.
A clean, engaged list is better than a large, inactive one.
- Include a visible unsubscribe link in every email.
- Offer an option to reduce email frequency instead of unsubscribing completely.
- Thank them for their time if they choose to leave.
How Ready Business Systems Can Help
We specialize in helping landscaping businesses connect with customers through email marketing. Our services include:
- Custom email campaigns tailored for your audience.
- Automated follow-ups to keep leads engaged.
- Performance tracking to refine strategies and improve results.
Contact us today, and let’s get your email list working again.
FAQs
1. When should I send a re-engagement email?
After 3 to 6 months of inactivity, depending on how often you email.
2. What should I include in a re-engagement email?
A personalized message, a special offer, or an update about your services.
3. How many times should I re-engage a subscriber?
Send two to three emails before removing them from your list.
4. Should I delete inactive subscribers?
Yes, if they don’t respond after multiple re-engagement attempts.
5. Can re-engagement emails improve my email marketing results?
Yes, they increase open rates, improve engagement, and reduce unsubscribes.
