Customer reviews can make or break a business. When was the last time you bought something without checking customer reviews? Probably never.
Now imagine your happy customers wanting to share their experience but feeling unsure how to do it. Sound familiar?
Here’s the good news: most people are willing to leave a review if you ask the right way.
In this guide, we’ll share 7 tips to help you get those valuable reviews.
Make It Easy for Customers to Leave Reviews
When customers have to jump through hoops, they won’t leave a review. For your landscaping business, simplify the process.
- Add a direct link to your Google Business profile to your emails.
- Use QR codes on invoices or receipts to go to the review page.
- For example, a landscaping company in Florida added a QR code to their estimate sheets, and review rates jumped by 25%.
To encourage online reviews, keep the steps simple.
Ask at the Right Time
Timing matters. If you ask for a review when customers are less engaged, they will respond.
- When a job is completed, like a lawn redesign or trimming hedges.
- Training your crew to mention reviews when wrapping up. A simple “We’d love your feedback!” can do wonders.
For example, after completing a garden project, a landscaper in Texas sent a follow-up email with a direct link to their review platform. They received 12 updated reviews in a week.
Showcase Previous Customer Reviews to Build Trust
Displaying previous customer reviews on your website or social media can inspire new ones. It’s proof that others trust your work.
- Highlight glowing reviews with pictures of the completed landscaping project.
- Share a before-and-after image with a customer quote.
- Use captions like, “Here’s what Sarah in Denver had to say about her backyard transformation.”
This makes potential customers more likely to leave feedback.
Offer a Small Incentive
People love rewards. Consider offering a small incentive for reviews.
- A $5 gift card to a coffee shop or a discount on their next service works well.
- For landscaping clients, try offering free mulch delivery or a seasonal plant as a thank-you.
Be transparent about the offer and focus on honest reviews. Incentives should encourage feedback, not bias it.
Follow Up Without Being Pushy
Sometimes, customers need a gentle reminder. A follow-up email or text is perfect for this.
- Example: “Hi John, we hope you’re enjoying your newly landscaped lawn! If you have a minute, we’d appreciate your feedback. Leave a Review“
- Use friendly, non-sales language.
Automate the process using customer relationship management (CRM) tools. For instance, landscaping businesses using Service Autopilot report better follow-up results.
Discover more about Service Autopilot
Leverage social media
Social platforms are goldmines for reviews.
- Post a quick “Review us!” reminder on Facebook with photos of your work.
- Reply to all reviews “good and bad” to show you value customer opinions.
For example, a landscaper in Arizona shared a Facebook post thanking reviewers and got 15 new reviews in a week.
Use signage to Spread the Word
Your trucks, yard signs, and even uniforms can gather reviews.
- Add phrases like “Love our work?” Leave us a review!” to truck decals.
- Place signs in completed yards asking for reviews with a QR code or short URL.
This passive strategy works exceptionally well in neighborhoods where you’ve done multiple jobs.
Final Thoughts
Customer reviews are more than just feedback- they are powerful marketing tools. Making it easy to ask, following up strategically, and building trust can help you get new clients.
Need help to boost your online presence and attract more reviews? Contact Ready Business Systems today!
