Curious to learn how to build a small business email list that people actually want to be on? You have an inbox full of emails you want to get rid of, but then there’s one you actually open, and maybe even look forward to. That’s what we’re talking about here.
This guide will show you how to create an email list your audience loves.
How to Build a Small Business Email List That Works for You
Build an email list that drives engagement and keeps clients coming back. Here’s how to start.
Start with the right tools
To build a small business email list, you’ll need the right tools to make the process smooth and effective.
Use a CRM or an Email Marketing Platform
A reliable CRM like Mailchimp can automate email marketing, track performance, and segment your audience. For example, you can group your list into residential and commercial landscaping clients to send them tailored offers.
Incorporate Signup Forms on Your Website
Add a signup form to your website’s homepage or services page. Keep it simple: ask for a name and email, and clearly state what Value they’ll get, like tips for lawn care or exclusive discounts.
Collect Emails in person.
If you’re attending local events or working onsite, ask satisfied clients if they want to subscribe to your email list. Use a tablet or mobile app to sign up quickly.
Offer Value Clients Can’t Ignore
People will only join your small business email list if they see Value. Think about what your audience needs, and deliver that consistently.
Exclusive Discounts and Seasonal Offers
For example, send a spring promo offering 10% off flower bed installations to residential clients. For commercial accounts, offer a package deal for regular lawn maintenance during the summer.
Educational content
Share quick tips like “3 Signs Your Lawn Needs Aeration” or “The Best Fertilizer Schedule for Fall.” A short, helpful email can position your business as the go-to expert.
Use visuals to Add Value
Include before-and-after photos of your projects to inspire potential clients. For example, a landscaping company in Chicago might share a makeover story showing how they transformed a dull lawn into an inviting outdoor space.
Optimize Your Signup Process
Make it as easy as possible to join your list. Friction kills conversions, so streamline the process.
- Keep the forms short: Make sure to ask for enough information upfront. A name and email are enough to start.
- Add a Signup: A free guide like “Top 5 Low-Maintenance Plants for Your Yard” can encourage signups. A landscaping company could share a short PDF with practical tips to help clients.
- Mobile-friendly forms: Test your forms on mobile devices. Many clients will join your email marketing list from their phones, so make sure it looks good and works fast.
Create Result driven Emails
Once you’ve built your list, it’s time to send emails that work. Here’s what to include:
- Catchy subject lines: “Your Lawn Deserves This! is much better than “Monthly Landscaping Newsletter.”
- A clear call to action: Every email should have one main goal. For example, “Schedule your free fall cleanup consultation” or “Check out our latest lawn care tips.”
- Track results: Use tools like Mailchimp to monitor open rates and clicks. If you see low engagement, tweak your emails to make them more relevant.
Why Choose Us for Email Marketing?
Building a small business email list doesn’t have to be complicated.
Ready Business Systems helps landscape businesses build and manage small business email lists with high performance and results. Our email marketing team makes it easy to send compelling messages and automate campaigns with Mailchimp.
Ready to take your email marketing to the next level?
Contact us today, and let’s start building an email list that works for you!
