When you own a business, one of the most important parts of your business is your sign. Whether it’s on your building, on your company vehicles, or on portable signs that you might put on customers’ properties while working on them, you want to have a good sign to help you drum up business. Below are four tips that you can use to help with creating signs for your business and for catching the eyes of your customers and potential customers.
The Business Sign Design Should be Eye-Catching
The first thing that you should do is use unique and bold graphics with some colors that stand out. The graphic or sign will be viewed by your potential customers for just a couple of seconds before they move on. So you want to make sure that it’s simple to quickly read and attractive.
The Sign Should be Easily Readable
Next, make sure you use fonts and letters that are simple for people to read. Use colors that contrast so your text can be read. A good choice is a darker background with white text. Also, be sure the sign is lit well so that people passing by are able to read it easily at night or during the evening.
Make Sure Your Sign is Concise
The third thing to remember is that the message needs to be short and have clear language. The message of your business or the offer should be contained in one thought. It also should be communicated in just a few words. Any potential customers should find the sign simple to understand and read with just a glance.
Your Business Sign Should Have a CTA
Finally, remember to include a CTA. This is the action that you want people to take. It’s text which will prompt them to do something. Popular ones are:
- Call now
- Stop by today
- Download our App
Make sure that you are including your email, website URL, phone number or address depending on what your CTA is. The last thing you want is for people to avoid your business simply because they can’t be bothered looking up your information. Putting that on the sign can encourage them to follow through and may help you get a new customer.
These are four tips that you can use to help you to create a business sign that will get noticed. The more people who notice your signs, the more potential business that you will have.
