If you are looking for a way that you can advertise your business, chances are that you have looked into a variety of types of marketing. But have you considered yard signs? Yard signs are a favorite form of advertisement for many businesses, and for a variety of reasons. Below are four reasons why yard signs are such a great investment for your business.
Yard Signs are Affordable
When you compare yard signs to almost any other type of advertising, they’re some of the most cost-effective ways that you can advertise a business. Let’s look at some comparisons:
- Billboard – Anywhere from $300 – $30,000 a month depending on the size.
- Direct Mail – $2,500 to send to around 3,000 households
- TV Commercial – Over $10,000 which includes production
Since signs are made from inexpensive materials, yard signs can be purchased for as little as $0.65 for each sign.
Research shows that 85% of the customer base will work within 5 miles of the business. Because of this, local signs are likely to be seen by your target audience. Since they’re simple for you to put up, these can be put in locations with a lot of traffic and move them regularly to give you more advertising opportunities.
Yard Signs are a Simple & Powerful Way to Advertise
It’s not required to be an expert in marketing to use this type of advertising. Its not necessary to know marketing trends, how much traffic is coming in or the demographics to have an effective yard sign campaign. You understand your community and customers. That means you’re going to be able to figure out the best places to put them.
They are Flexible
Since yard signs are simple to put up and lightweight, they’re easy to move from place to place anytime you want to reach a new group of people. Not only that, but since they’re inexpensive, it’s easy to update or change the message and try new things.
If you are searching for a way to advertise your business that is both effective and affordable, yard signs are a great option. They give you a lot of benefits without asking much in return. They also are going to help you with advertising to the people who are most likely to use your business – the ones in your community.
Thank you for taking the time to read our latest blog. If you are interested in having this type of advertising for your business, that’s just one of the services that we offer. Get in touch with us today for a no-obligation consultation and let us know how we can help you.
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