Postcards are one of the most efficient and most inexpensive ways that you can advertise your company. Unfortunately, if you aren’t careful with your postcard campaign, you may find that you have wasted your time and your money. Below are four common mistakes that you should avoid making when you are working on your postcard campaign.
Targeting the Wrong People with Postcards
The biggest mistake that you can make is to target the wrong people. When you are creating a mailing list, you want to make sure that you’re sending out to the people who are most likely to use your services. For instance, if you’re offering residential landscaping, make sure that you are only targeting homeowners.
Sending a Postcard Campaign That’s Unprofessional
The postcard that you send out should generate positive responses, stand out and look professional. Think about including some type of personal message with your postcards. High-quality photos and bold colors also will attract the attention of the recipients.
Using Too Much Text in a Postcard Campaign
Just like it is with a blog, you want to make sure that you are keeping things short and simple. Think of the directions you want the readers to take and then give them the enticement and information to go in that direction. It’s always possible to put additional information on your landing page, in phone messages or in follow-up communications. If you are putting a lot of information or messages on your postcard, readers will have trouble making out your message. Chances are that your postcard will be thrown away.
Not Giving Your Contact Information on Postcards
Even though this seems like something that makes sense, a lot of postcards don’t have the information on there in a format that is easily spotted. Put your phone, fax or cell phone number as well as an email, return address or landing page URL. Not only that, but your company’s name should also be placed beside your contact information.
These are four common postcard campaign mistakes that you want to avoid making if you want your campaign to be a successful one. If you are interested, we offer postcard marketing through SendJim marketing. We can provide you with professional, stylish postcards that will help get the word out about your business. If you have a question about this or any of our other services, please contact us and let us know. We are always ready and willing to help.
