Yard sign advertising is a great option for many business owners. However, this is only true if you are careful and don’t make mistakes with your yard signs. Below are four yard sign advertising mistakes that you should avoid.
Yard Sign Advertising Mistake 1 – Poor Color Choice
This is a huge mistake, and you can make it in a few ways. Perhaps you have a certain combination of colors in mind. But there isn’t any contract, so the yard sign is dull. Keep in mind that those yard signs that have poor contrast are hard to read.
Another mistake is that you’re so focused on your yard sign’s visibility, and you use aggressive and high-contrast colors. This is going to ruin its appearance too.
If you want to use the right colors on your yard signs, you should be using warm and cool colors.
Yard Sign Advertising Mistake 2 – Your Sign’s Illegible
Another mistake that is often made is making your sign illegible. There are a few factors that can affect the sign’s legibility. Font, font size, and contrast are three of the things that can affect how legible a sign is, so you want to make sure your sign is legible. Otherwise, you are going to waste time and money.
Yard Sign Advertising Mistake 3 – Uneven Spacing
Much like poor color choice and legibility, uneven spacing also can make the sign hard to see. a lot of business owners decide to try and design the yard signs on their own, and wind up with yard signs that are unevenly spaced.
If you are designing yard signs, you should focus on your letters’ spacing. In addition, you want to make sure the spacing’s consistent throughout your whole text. This is going to improve your fonts’ aesthetics that are being used in the signs.
You also want to make sure that the spacing’s relevant to your text’s size. That negative space also is important based on the yard sign’s size.
Yard Sign Advertising Mistake 4 – You’ve Selected the Wrong Material
Choosing the incorrect yard sign material is another mistake made by a lot of business makers. Keep in mind that your sign’s longevity is going to depend on your material. You Choose Wrong Material
If the sign’s going to be in the sun all the time, it’s important to use ink that is fade-resistant. In addition, you also want to use waterproof material so that it’s protected from rain.
These are four mistakes in yard sign advertising that you want to avoid making. If you are looking for a company that can offer you professional yard signs, Check out UZ Marketing here. If you want to know more, connect with us on Facebook.