Your business post on Instagram with a relevant photo barely gets any likes or comments. Frustrating, right?
With Instagram engagement rates averaging 0.98% for accounts with less than 10,000 followers, knowing how to increase Instagram engagement is crucial. You don’t want your hard work to go unnoticed. So, what’s the secret?
In this article, we’ll share seven secret tips to increase Instagram engagement of your business, ensuring every post gets the engagement it deserves. So, let’s dive in!
1. Use High-Quality Images and Videos
To increase engagement on Instagram, make sure your photos and videos are clear, vibrant, and eye-catching.
Let’s say you have a landscape service company. Instead of posting generic photos, use high-resolution images of you working outdoors, showcasing your work quality. This will grab your ICP’s attention and encourage likes and comments.
Bonus tip: Use natural light for the best results.
2. Write Engaging Captions
Captions are your chance to tell a story or give context to your image. If you are a landscaping service company, describe the scene, share the location, and add a personal touch relevant to your services.
Instead of “Beautiful garden,” say, “Transforming this client’s backyard into a serene garden was a joy. What’s your dream garden look like?” Use emojis to add personality and ask questions to encourage comments. This will surely increase engagement on your Instagram business account.
Bonus tip: Use a mix of short and detailed captions to keep your audience engaged.
3. Use Relevant Hashtags
Another secret way to increase engagement on Instagram is to use relevant hashtags. Hashtags help people discover your content. Use a mix of popular and niche hashtags related to your post. For showcasing landscaping services, include tags like #landscapeservices, #gardenmaintenance, and #outdoorliving.
For a photo of a garden you designed, use hashtags like #landscapedesign, #gardening, and #commercialgardens.
Bonus tip: Research competitors’ hashtags and see which ones drive engagement.
4. Post at the Right Times
You can boost your Instagram engagement with the right posting time. Post when your audience is most active. For many, this is in the early morning or late evening.
Use Instagram Insights to find your best posting times. Test different times and track engagement.
Bonus tip: Post consistently, at least once a day, to keep your audience engaged.
5. Engage with Your Audience
If you think you can increase engagement on Instagram by just posting, you are mistaken. Engagement goes both ways.
Reply to comments on your posts and comment on others’ posts. Like and share your followers’ content. If you have a landscaping service business, engage with local businesses and homeowners who might need your services.
Spend 15 minutes before and after posting engaging with other users. Join local community groups and participate in discussions about landscaping and outdoor maintenance.
Bonus tip: Use Instagram’s poll and question stickers to get feedback on your services or ask about landscaping preferences.
6. Use Instagram Stories and Reels
Stories and reels are great for increasing visibility. Share behind-the-scenes content, quick tips, or beautiful landscapes in short videos. If you’re in the landscaping business, showcase before-and-after transformations of your projects or quick gardening tips.
Create a reel showing the process of installing a new garden feature. Add music and text to make it more engaging.
Bonus tip: Use geotags and hashtags in Stories to reach a broader audience, like #landscapingtips or #gardeninspiration.
7. Collaborate with Others
The last secret tip to increase engagement on Instagram is to partner with other local businesses or influencers in the same niche. Why?
This exposes your account to a new audience and boosts engagement. For example, collaborate with a local nursery to showcase their plants in your landscaping projects.
Host a joint Instagram Live session where you can discuss landscaping trends or answer questions about garden care. Share each other’s posts and tag each other.
Bonus tip: Run a giveaway or contest together to boost engagement and followers. Offer a free consultation or landscaping service as a prize.
Why You Should Go with Social Media
You can connect with your audience on social media, build brand loyalty, and drive sales. 62.3% of the world’s population uses social media. The average daily usage is 2 hours and 23 minutes.
So why not build a social presence early?
Check our 7 Easy Tips for Building Your Business on Instagram
Pros and Cons of Social Media
Pros:
- Increased brand awareness
- Direct engagement with customers
- Cost-effective marketing
Cons:
- Time-consuming
- Requires consistent content creation
- Needs regular monitoring
Social media accounts can be time-consuming and require expertise, so hire a pro!
Check 10 Effective Facebook and Instagram Management Tips
Hire Professional Social Media Management Services
A professional will craft customized plans/strategies that increase your engagement, reach, and sales.
That’s what Ready Business Systems offers! Our Facebook & Instagram social media services include:
- Regular Postings: We recommend posting three times a week using your company photos and/or videos.
- Customized Content: Tailored posts with web contact links to drive traffic.
- Comment Control: Prompt response to inquiries and deletion of spam.
What’s Included with Social Media Posting?
Our posts feature your company’s photos or videos, value-adding content, web contact links, and relevant hashtags. Additionally, our experts monitor and respond to comments, ensuring potential client inquiries are addressed promptly.
Why Choose Us for Your Social Media?
- Customized Approach: We work with your needs and expectations.
- Experience: Years of advertising specifically for landscaping companies.
- Client Approval: All posts are approved by you before they go live.
See what our customers say…
Ready to increase engagement on Instagram and Facebook/Meta? Contact us today for a no-obligation consultation!
