No idea how to integrate offline and online marketing for your business? You’re not alone. Many businesses miss out by not combining their online and offline marketing.
Imagine you’re running a local shop. You’ve got a solid website, but ZERO foot traffic. Offline ads can drive people to your website, and online efforts can boost local sales.
In this guide, we’ll show you how to make both work together seamlessly. You’ll learn practical steps to blend your offline and online marketing strategies for the best results. So, let’s get started!
Use Yard Signs to Drive Traffic to Your Website
Yard signs are a classic offline marketing tool. They’re eye-catching and simple. Here’s how to make them work with your online efforts:
- Include Your Website: Add your website URL to the sign. People will look you up online if they see your sign.
- Use a QR Code: Make it easy for people to visit your site. Add a QR code that takes them directly to a landing page with a special offer.
- Track Leads: Create a dedicated URL or promo code on the sign. This way, you know how many visitors came from your yard signs.
Leverage Business Cards with Social Media Handles
Business cards are small but powerful. Here’s how to maximize their impact:
- Add Social Media Links: Include your social media handles on your business cards. This invites people to follow you online.
- Special Offers: Mention a special discount available only to your social media followers.
- Events and Promotions: Use cards to promote your upcoming events. Direct people to your Facebook page for more details.
Send Postcards to Promote Online Specials
Postcards are effective offline tools. Here’s how to integrate them with your online marketing:
- Exclusive Online Deals: Offer a special discount code on the postcard that can be used on your website.
- Email List Sign-Up: Encourage recipients to visit your website and sign up for your email list to receive future offers.
- Seasonal Promotions: Align your postcard campaigns with online promotions. For example, send postcards about spring clean-up services with a link to book online.
Combine Vehicle Magnets with Online Reviews
Vehicle magnets turn your company cars into rolling billboards. Here’s how to use them:
- Review Request: Add a call to action on your vehicle magnets asking for reviews on Google or Yelp.
- Website and Social Media: Include your website URL and social media handles on the magnets.
- Customer Photos: Encourage customers to take photos of your work vehicles and tag your business on social media.
Host Local Events and Promote Them Online
Events are great for connecting with your community. Here’s how to integrate them:
- Promote Online: Use Facebook and Instagram to announce your event. Create an event page with all the details.
- Live Updates: Post live updates and photos during the event on your social media platforms.
- Follow-Up: After the event, share a recap on your website and social media. Thank attendees and offer a special discount for those who missed it.
Offline Marketing Complements Online Marketing
Offline marketing doesn’t replace online efforts. They work together to maximize your reach. Here’s how:
- Cross-Promotion: Mention your offline efforts in your online campaigns. For instance, post a picture of your yard signs on Instagram.
- Consistent Branding: Ensure your branding is consistent across both offline and online channels. This builds recognition and trust.
- Track Effectiveness: Use unique tracking methods like dedicated URLs, QR codes, and promo codes to measure the success of your offline campaigns.
Check out 6 benefits of offline marketing.
Boost Your Marketing with Our Expert Services
A comprehensive offline and online marketing strategy creates a synergy that drives better results.
By integrating these tactics, you can effectively reach and engage with more customers. Ready to boost your marketing? Start combining your offline and online strategies today!
At RBS, we offer a range of marketing products that blend both offline and online strategies. From business cards to yard signs, and Google Ads management to Facebook marketing, we have everything you need to increase your reach and grow your business.
