As a landscaper, you are one of the best examples of a business that should have a blog. After all, there are such a plethora of topics that you can cover, and even more, depending on the services that you offer. But having good landscape SEO for your blog isn’t enough. Yes, SEO is important. But it’s not the end-all, be-all. So, we are going to look at some of the main mistakes you want to avoid.
Landscape SEO for Your Blog Mistake 1 – Ignoring the Seasons
Okay, now if you live in a state where seasons don’t really happen, similar to AZ, this is not such a big deal. But if you live in a state like Pennsylvania, where all four seasons show up, then yes, you want to make sure that you acknowledge and give each season its due time in the sun.
Therefore, if it’s fall, write about fall topics. Winter, the same thing.
Landscape SEO for Your Blog Mistake 2 – Advertising, Advertising, Advertising!
Now, don’t get me wrong. There’s a time and a place for that. However, you need to be careful to not overdo it. Think of your blog as this cool video that you came across on YouTube. But before you get to that cool video, you have to go through 2 or 3 ads. Annoying, isn’t it? Now imagine that you went to a blog for advice or information only to find it full of lots of advertisements. It’s just as annoying.
People know that you have a landscaping company. But think of your blog kind of like your resume. Whether you write it yourself or you have someone like us write it for you, you’re showing people what you can do.
Now, getting back to that time and place for everything. Are you having a sale? Then by all means put it up on your blog. People are going to love knowing about special deals. But it shouldn’t be the main reason that you have a blog.
Landscape SEO for Your Blog Mistake 3 – Not Thinking About Your Visitors’ Needs
Before you sit down and write that blog, think about what your customers need. What are they concerned about the most? This kind of goes with not ignoring the seasons. Find topics that relate to your customers’ present needs. If you want to bring up the next season when it’s closer, that’s fine. For example, Spring is right around the corner, so now would be a fine time to bring up some spring topics. But not back in December.
Landscape SEO for Your Blog Mistake 4 – Not Having Fun with Topics
Finally, you want to have some fun with your topics. If you write your blogs in a boring way, chances are that you are going to lose your visitor and they’re not going to return. But if you throw in some surprise topics, such as if there’s a special plant day, by all means, write a blog about it. This will help keep people coming back.
These are four mistakes that you want to avoid making when it comes to landscape SEO for your blog. If you want to have your blogs written for you because you don’t have the time to do it or because you don’t know where to begin, contact us for a quote or contact us through Facebook. We are ready to help!
