Are you looking for email marketing strategies for landscaping businesses that actually work? Most lawn care tips, promos, and updates never get opened. The problem is that most emails don’t get opened, and even when they do, they don’t bring in new bookings. That’s because most email messages don’t get the right timing, message, or follow-up.
In this blog, we’ll show you easy email marketing strategies that work. You don’t have to be a pro writer or use complicated tools.
How to Use Email Marketing Strategies to Grow Your Landscaping Business
You’ve got clients who trust your work. But are they hearing from you regularly?
The right email marketing strategy for landscaping can keep you at the top of your mind, fill slow weeks, and turn one-time clients into loyal customers.
Let’s break it all down into practical steps.
Build a Clean Email List
Before you send anything, you need the right people on your list.
Here’s how to build it:
- Add current and past clients from your records
- Place a signup form on your website and Google Business profile
- Ask new clients during service visits
- Share a short signup link on social media
- Offer a simple freebie, like a seasonal lawn care checklist, to encourage signups
Send the Right Content (Not Just Promos)
People don’t want a sales pitch every week. Send a mix of helpful and timely content.
Here’s what works best:
- Quick seasonal tips (e.g., when to fertilize, how to prep for winter)
- Announcements about your services (spring cleanups, holiday lighting, etc.)
- Reminders before peak season starts
- Short updates when your calendar opens up
Segment Your Subscribers
Not every client needs the same thing.
Segment your email list by:
- Service type (mowing vs. hardscaping vs. irrigation)
- Location (some towns have different growing seasons)
- New leads vs. current clients
Time Your Emails for When People Are Ready
Timing is everything in email marketing.
- Send emails before the season starts, not during
- Early spring is ideal for cleanup and mulch promos
- Mid-summer is perfect for irrigation reminders
- Fall is best for aeration and leaf removal
Personalize What You Send
Even small things help your email feel human.
- Use the client’s first name
- Mention their town or last service
- Suggest services based on what they’ve had before
Keep It Simple on Mobile
Most people will open your email on their phone.
So keep your layout clean:
- Stick to one column
- Use big fonts
- Keep buttons easy to tap
- Use a short subject line (40 characters or less)
Use Automation to Stay Consistent
You don’t need to write every email by hand. Tools like Mailchimp can help.
Set up:
- Welcome email for new signups
- Follow-ups after someone requests an estimate
- Seasonal reminders that go out automatically
- Re-engagement emails for clients you haven’t heard from in months
Track What’s Working
You don’t have to guess.
Look at these numbers in your email tool:
- Open rate – How many people opened your email
- Click rate – How many clicked on your links or buttons
- Unsubscribes – If too many leave, your content may be off
- Replies – A good email gets real responses
Clean Up Old Contacts
Got people on your list who haven’t opened in a year?
Send a quick check-in email asking if they still want updates. If not, remove them. A smaller, engaged list beats a big, silent one.
Don’t Forget the Legal Stuff
To stay compliant with email marketing laws:
- Only email people who gave permission
- Always include your business name and contact info
- Add an “unsubscribe” link in every email
Want Help With Email Marketing?
Most landscaping companies don’t have time to do email marketing right. It’s one of the easiest ways to stay in touch with clients.
At Ready Business Systems, we handle:
- Campaign creation and scheduling
- Custom messages with your promos
- Design, layout, and setup
- Tracking results and improving performance
Final Thoughts
Email marketing strategies for landscaping businesses work best when they’re simple, consistent, and done for you. Stop guessing what to send or when to send it. We’ll take care of everything from start to finish.
Stay top of mind with your clients and fill your schedule faster.
📞 Call (800) 485-1404 to get started, or click here to contact us.
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